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Architects: Kengo Kuma & Associates
- Area: 14799 m²
- Year: 2014
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Manufacturers: EQUITONE, Metsa Woods, Knauf, Plaka, VMZINC
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Professionals: TESS, AIA, Peutz & Associes, Vulcaneo










MAD’s first residential project in Europe was revealed by Paris Mayor Anne Hidalgo earlier today. The building, called UNIC, will be located in the newly developed neighborhood of Clichy-Batignolles, a former brownfield site in the northeast of the seventeenth arrondissement, covering over fifty hectares. The tower will be adjacent to Martin Luther King Park and a courthouse by Renzo Piano that is currently under construction. MAD was awarded the design through an international competition, and the project is being developed in collaboration with Biecher Architectes.
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Following “Brutal London,” Zupagrafika has released another collection of illustrated paper cut-out models, “Paris Brut," which portrays the Brutalist architecture of Paris from the late-’50s through the 1970s. The set features buildings from the city’s arrondissements and banlieues, the latter of which became a central locality for Habitation à Loyer Modéré, a type of public-private, rent-controlled housing in France.
Paris Brut is made up of six illustrated models to assemble: Orgues de Flandre, Les Choux de Créteil, Cité Curial-Michelet, Cité des 4000, Centre National de la Danse and Plan Voisin interpretation. The whole set is eco-friendly (printed on recycled paper and cardboard), and includes a short technical note on each building’s architect, year of construction, and exact location.



