Welcome to the fourth installment of The Long(ish) Read: an AD feature which presents texts written by notable essayists that resonate with contemporary architecture, interior architecture, urbanism or landscape design. Ornament and Crime began as a lecture delivered by Adolf Loos in 1910 in response to a time (the late 19th and early 20th Centuries) and a place (Vienna), in which Art Nouveau was the status quo.
Loos used the essay as a vehicle to explain his distain of "ornament" in favour of "smooth and previous surfaces," partly because the former, to him, caused objects and buildings to become unfashionable sooner, and therefore obsolete. This—the effort wasted in designing and creating superfluous ornament, that is—he saw as nothing short of a "crime." The ideas embodied in this essay were forerunners to the Modern movement, including practices that would eventually be at core of the Bauhaus in Weimar.
Global companies often exploit architectural icons to transform physical form into their desired brand reputations. To help achieve this goal, after twilight, the natural qualities of buildings have often been supplemented by architectural lighting, as the facades call unmistakeably for attention with their colorful and dynamic illumination. Representation has become the leading motivation for upgrading the lighting at headquarters and retail outlets. But when the illumination evolves into spectacular gestures, the brand identity and architecture itself starts to fade. Hence, the struggle for individuality has revived the discussion about ornament – though ornament appears now as light.
ArchDaily is continuing our partnership with The Architectural Review, bringing you short introductions to the themes of the magazine’s monthly editions. In this introduction to the September 2015 issue, Editor Christine Murray discusses the postmodern reappraisal of ornament that has recently returned to architectural consciousness, arguing "what is disappointing is that we are still stuck discussing how a building looks."
The return to ornament is an evolution of the "icon" building. The emphasis may be on craft rather than form, but these buildings still clamour for attention, shouting "I am here." They share with the icon its selfie-friendly facade. This is architecture destined to be photographed, perhaps even nicknamed, heralding its presence as a landmark through the use of decoration, from brick mosaics to gilded towers.
Where it differs from the icon is in the emphasis on ‘making’; the craftsmanship or process by which the decorative element was created. The ornamentation may also feature on only part of the building, whereas an icon always refers to the whole.