In an age when companies of all types are seeking diverse and creative ways to achieve their goals, the traditional model of architectural practice appears to be increasingly old-fashioned. Last year, one of the most dramatic changes in the make-up of architectural practice was the foundation of product design firm BIG Ideas, an off-shoot of Bjarke Ingels Group, which is tasked with solving problems that are usually outside the scope of an architect's work. In this interview, originally published by Archipreneur in their "Archipreneur Insights" series as "Making BIG Ideas Happen Through Design With Jakob Lange," the head of BIG Ideas speaks to Tobias Maescher about the foundation of this entrepreneurial company and the value of keeping such close connections between a product design company and its parent architecture firm.
Today’s interview is with Jakob Lange, Partner at BIG (Bjarke Ingels Group) and Head of the BIG Ideas project unit, which was established in 2014. With this unit, BIG is broadening the scope of their architectural practice to a wider field. Combining technology and product design, this remarkable incubator creates prototypes, products and new materials within the building industry.
The Friday Smart Lock, an electronic door lock that pairs with a user’s mobile device, is one great example of an innovative product the team at BIG have helped to produce. They have also utilized creative methods for financing their projects, including a recent Kickstarter campaign for the prototype of a steam ring generator at a BIG-designed power plant in Copenhagen.
We think it is fascinating that one of the world’s most innovative and successful architectural offices is moving into other fields of practice—a very archipreneurial move! However, this is just one of many ways that architects can apply their skillsets to future business innovations. Here are Jakob’s thoughts on architecture, design and product development.