As retail moves evermore online, vacant storefronts have become ubiquitous sights in American cities and towns. Often located in formerly prime downtown real estate, the darkened windows have a knock-on effect, sapping urban vibrancy and sometimes falling into disrepair. Discourse surrounding the predicament of dead malls and traditional retail space is ongoing, but a one-size fits-all solution clearly isn't the answer here.
Startup: The Latest Architecture and News
Los Angeles-based startup Fernish has raised $30 million to transform the $100 billion dollar furniture industry and rethink how people live today. The platform-based furniture subscription service allows users to subscribe to an entire room or specific pieces, and they can provide a range of curated designer collections. With trends around mobility and ownership, Fernish was designed for the 25 million young professionals renting their homes and planning to move within the next 12 months.
This article was originally published by Jude Fulton on Medium under the title "Why Architects are Super Well-Suited for Startups". You can see the original post here.
In “Architect + Entrepreneur Volume Two”, we follow along as architect Eric Reinholdt scales his business, continuing the narrative begun in volume 1 and applying an entrepreneurial mindset to every facet of his work. The book chronicles his experiments – failures and successes – as he reinvents his architectural practice.
The primary innovation is a focus on passive income producing products and it involves a simple shift supplementing the standard consulting arrangement – hours traded for revenues earned – with an architecture-as-product revenue model. We discover how products, especially digital products, are nearly infinitely scalable. As compared with the limits of time, which govern the standard consulting arrangement, passive-income-generating products reinforce the brand message and create more freedom for the business owner.
Rather than wholly rejecting the individualized, high-touch service side of the business in favor of products, the book demonstrates how a line of products can actually nourish the consulting arm with only those clients best suited for the brand, while producing enough residual income to fully fund the practice.
The following is an excerpt from chapter 2, “A New
Architecture is in some ways a paradoxical profession. On one hand, it projects a popular image of the lone, creative genius, taking control over all aspects of a building project and forming them to their creative ideals. But in reality, most projects take a huge team of people, all working together to produce a building which usually represents the creative input of not only many different people, but many professions too.
One way to find a balance between these two extremes is to take more creative control over the decisions of the group - in other words, to start your own practice, guided by your creative input alone. But is that goal worth the difficulty it might take to get there? This was the question we had in mind when we asked our readers to let us know the pros and cons of starting your own firm last month. Interestingly, not a single commenter left any response about the joys of working for someone else, and the consensus was firmly that running your own practice is preferable - provided you can deal with the significant problems of doing so. Read on to find out what they had to say.
For many architects, owning their own firm is the dream which drives their career. In a field such as architecture, the idea of having the freedom to seek out the projects you most want to do and the creative freedom to make the final decision on a design sounds like the ideal way to work. And yet, ask any successful firm founder and they'll probably tell you that owning your own architecture business doesn't live up to such a romantic notion, and takes a lot of hard (non-design) work to be successful. In the recession of recent years, many found this out the hard way, becoming self-employed out of necessity and having to get creative about how exactly they make their money.
Architect + Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business
The inherently dry subjects of business development, marketing, P+L reports, taxes, and insurance are less likely to feed the intellect of the architect than discussions of materiality, parallax, articulation and form. Yet the reality of what it means to practice architecture, by necessity, requires reconciling these two divided worlds. Nowhere is the need to unify them as great as with the startup design business.
Author, award-winning architect and founder of the firm 30X40 Design Workshop, Eric Reinholdt, explores these topics in "Architect + Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business." Part narrative and part business book, Reinholdt advocates new approaches and tools that merge entrepreneurship with the practice of architecture and interior design. The book offers a framework for starting a design practice in the 21st century which leverages the lean startup methodology to create a minimum viable product and encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.”
Read on after the break for an excerpt from Chapter 2 - Getting Started.