Going Against the Grain: Firms Disrupting the Status Quo

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Architecture is a long-standing profession, one that has produced the iconic landmarks we admire around the world, monuments which we revere around the world, and played a part in establishing the organisation of the cities we live in today. This description, however, is architecture in the traditional sense - and there are numerous examples of individuals and firms who have strayed away from traditional architectural practice, either through delving into adjacent fields or 'disrupting' the field with the harnessing of new technologies.

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Lengthy routes into architectural practice, coupled with the timeframe taken for a building from early design to construction, has meant that architecture does not have a “startup” culture most associated with the technology industry. Nevertheless, there is a strong cohort of companies - many of them in their early years - quietly seeking to revolutionise the architectural field.

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Cite: Matthew Maganga. "Going Against the Grain: Firms Disrupting the Status Quo" 24 Jul 2021. ArchDaily. Accessed . <https://www.archdaily.com/965597/going-against-the-grain-firms-disrupting-the-status-quo> ISSN 0719-8884

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