A new genre of film is emerging: the luxury skyscraper promotional video. Usually released before a new building is even finished, these filmic renderings follow an uncannily standard format: A stirring soundtrack reliably accompanies a time lapse of a city’s skyline; viewers ascend a rendered building until we reach the top floor. There, we see some variation of the most common scene found in these videos: a businessman silently overlooking the expansive city below. The figure tends to be pensive, well-dressed, white, and male. Read on to see three prime examples of this odd trend.
Kohn Pederson Fox: The Latest Architecture and News
Last May, we shared NYU’s expansion plan, NYU 2031: NYU in NYC – a 20 year developmental framework to help the campus provide adequate facilities for its growing student body. Yet, as we reported, the conceptual plan was met with much resistance as residents of the Village claim that the plans will diminish the character of the area. Only time will tell whether NYU will successfully expand into the Village, however, in the meantime, as The Journal reported, NYU is putting more attention on its expansion to Brooklyn and Manhattan’s East Side. The university has just leased 120,000 sqf in Brooklyn (a move that has increased the existing Polytechnic Institute of NYU by 20%); plus, NYU has chosen Kohn Pederson Fox to design a 170,000-square-foot campus between 24th Street and 34th Street which will be home to a new bio-engineering program and provide more space for the dental school, as well as the relocation of the nursing school from Washington Square. NYU’s vision for a presence on Governors Island is still in the works as the university is looking to develop one million square feet for academic and residential use. We will keep you updated as we hear more about the plan.