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Amid our ongoing battle against climate change, the need for authentic decarbonization strategies has never been more urgent. Professions, companies, and organizations worldwide face mounting pressure to integrate sustainable practices into their operations, particularly in response to recent climate challenges. The realm of architecture and urban planning is no exception. Phrases such as "sustainable architecture" and "green architecture" have gained widespread popularity, accompanied by various certifications, products, and advertising, all promising transformative advancements in the field that should align with our global aspirations for a sustainable future.

However, amidst this growing environmental awareness, another phenomenon has emerged: greenwashing. It refers to practices adopted by various sectors, especially those related to marketing strategies that present initiatives that convey a false impression or provide misleading information about how a company's products or projects are more environmentally friendly than they are when analyzed from a more critical and careful perspective.

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Brick beams have been widely used in construction due to their strength, durability, and aesthetic appeal. By embedding steel reinforcing bars into a series of bricks arranged in a specific pattern, these elements form horizontal load-bearing structures that distribute the weight and forces that act on a building. However, it is difficult to find brick beams with excessively large spans, in order to avoid long-term structural problems. Instead, they mostly come in the form of simple lintels, which can be easier to handle.

With a length of 16.2 meters and an impressive clear span of 15.8 meters, CEBRA architects have collaborated with the Randers Tegl group, the largest brick supplier in Scandinavia, to complete the construction of probably the longest brick beam to date. This exterior beam is accompanied by a 13-meter-span interior "sister" beam and is located above the main entrance to the Danish Crown's new headquarters in Randers, Denmark, extending freely between two of the building's wings. The longest beam is made up of almost 4,200 bricks – its height is made up of 25 rows of bricks, equivalent to 1.6 meters, and its edge consists of 4 bricks.

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Videos

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The Media Architecture Biennale Student Awards recognize the world’s best student projects at the intersection of architecture, urban design and planning, media and interaction design, and urban media art.

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