
Today, the availability of information and data has vastly expanded our ability to analyze, interpret, and understand life in our cities. In urban planning, some of the most valuable and highly sought-after data for analyzing urban mobility dynamics comes from the use of the SUBE system (the Unified Electronic Ticket System, used in Argentina to pay for public transit). By gathering this information, millions of digital footprints can be aggregated and visualized, allowing us to interpret and anticipate citizen transit behavior. This, in turn, helps us understand urban trends based on the time of day and the day of the week.

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