Amazing Spaces: Ideas for Designing Engaging Retail Stores

Amazing Spaces: Ideas for Designing Engaging Retail Stores

Retail stores are places that need to transport us to another universe. We need to have our senses stimulated and our instincts fired for a truly convincing experience.

Architecture is a fundamental part of this seduction, being able to use artifacts such as colors, materials, lighting and volumes to awaken the most varied feelings in customers. Commercial architecture, in addition to all the technical elements, needs to reach the public from the facade to its interior, always remaining faithful to the brand's concepts and identities. In this article we have selected some examples of commerce facilities that stimulate customers in different ways.

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Whether on the street or inside malls, the storefront is the first element to communicate with the customer. It is from there that the experience begins. Architecture may opt for a cleaner and more minimalist strategy, as T-HOUSE New Balance Store / Schemata Architects + ondesign Partners, Mula Preta Store / EMA - Escritório Metropolitano de Arquitetura, which use a large blind plan with a single color on the facade to create a certain mystery in the approach to the customer. Another strategy is to create an element of interest, such as Desinchá Concept Store / Superlimão store, which features elements activated by the wind on the facade, seeking interaction and movement. Dolce & Gabbana Store Seoul / Ateliers Jean Nouvel seeks to attract its customers by revealing its interior through a large glass staircase that also works as a window.

T-HOUSE New Balance Store / Schemata Architects + ondesign Partners

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Loja T-HOUSE New Balance / Schemata Architects + ondesign Partners. Image © Kenta Hasegawa

Mula Preta Store / EMA - Escritório Metropolitano de Arquitetura

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Loja Mula Preta / EMA - Escritório Metropolitano de Arquitetura. Image © Leonardo Finotti

Desinchá Concept Store / Superlimão

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Loja Desinchá / Superlimão. Image © Maíra Acayaba

Dolce & Gabbana Store Seoul / Ateliers Jean Nouvel

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Loja Dolce & Gabbana de Seoul / Ateliers Jean Nouvel. Image © Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

As from the facade’s approximation, the interior reveals the experience that the customer will find there. Some brands opt for a simple, easy-to-read interior, such as Portugal Vineyards Concept Store / Porto Architects, which uses white and ample and free space to highlight the products. On the other hand, Flagship Zissou / Estudio Guto Requena uses texture with highlighted volumes and intense colors to create a multisensory experience for a mattress store. Another possibility, using colors, is to opt for monochromatic furniture, as in Banema Store / Campos Costa Arquitetos. Já a Haight Clothing Store / Entre Terras + Pablo Resende uses neutral tones and earthy materials to create a backdrop for their objects.

Portugal Vineyards Concept Store / Porto Architects

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Loja Conceito Portugal Vineyards / Porto Architects. Image © Ivo Tavares Studio

Flagship Zissou / Estudio Guto Requena

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Flagship Zissou / Estudio Guto Requena. Image © André Klotz

Banema Store / Campos Costa Arquitetos

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Loja Banema / Campos Costa Arquitetos. Image © Francisco Nogueira

Haight Clothing Store / Entre Terras + Pablo Resende

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Loja Haight Clothing / Entre Terras + Pablo Resende. Image © Ruy Teixeira

Some stores opt for a more radical language in their interior spaces, mixing materials and creating visually appealing spaces, such as Geijoeng Concept Store / Studio 10, which works with different textures and visibilities, keeping the same tone throughout the interior. forte_forte Store Roma / forte_forte, on the other hand, establishes stone and gold as strong and prevailing elements in the interior. Mon Parnasse Flower Shop / Canobardin created an inner landscape that surprises everyone with the help of lighting and mirrors, while Zak Ik Store / Roth-Architecture also created a scenario with natural and earthy materials.

Geijoeng Concept Store / Studio 10

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Loja Conceito Geijoeng / Studio 10. Image © Chao Zhang

forte_forte Store Roma / forte_forte

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Loja forte_forte Roma / forte_forte. Image © Danilo Scarpati

Mon Parnasse Flower Shop / Canobardin

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Floricultura Mon Parnasse / Canobardin. Image © Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

Zak Ik Store / Roth-Architecture

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Loja Zak Ik / Roth-Architecture. Image Cortesia de Roth-Architecture

Whether on the facade or inside, surprising elements and environments that interact with all our senses are essential in retail stores, not only to encourage consumption and understanding of the brand, but also to make that experience fun and pleasant for the consumer.

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About this author
Cite: Martino, Giovana. "Amazing Spaces: Ideas for Designing Engaging Retail Stores" [Espaços surpreendentes: ideias para projetar estabelecimentos comerciais envolventes] 05 Jan 2022. ArchDaily. (Trans. Simões, Diogo) Accessed . <https://www.archdaily.com/974420/amazing-spaces-ideas-for-designing-engaging-retail-stores> ISSN 0719-8884

Floricultura Mon Parnasse / Canobardin. Image © Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

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