Desinchá Concept Store / Superlimão

Desinchá Concept Store / Superlimão

Desinchá Concept Store / Superlimão - Exterior PhotographyDesinchá Concept Store / Superlimão - Interior Photography, StairsDesinchá Concept Store / Superlimão - Interior Photography, StairsDesinchá Concept Store / Superlimão - Interior Photography, Facade+ 17

  • Architects: Superlimão
  • Area Area of this architecture project Area :  20
  • Year Completion year of this architecture project Year :  2020
  • Photographs
    Photographs :Maíra Acayaba
  • Manufacturers Brands with products used in this architecture project
    Manufacturers :  Classe A vidros, Detalhe04, Ldarti, Mapei, Oficina 27, lab 220
  • Architecture Design : Superlimão
  • Lead Architects : Lula Gouveia, Brunna Dourado, Maria Fernanda Elaiuy, Diogo Matsui, Maria Fernanda Bellodi
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Desinchá Concept Store / Superlimão - Interior Photography
© Maíra Acayaba

Text description provided by the architects. Desinchá trusted Superlimão with the design of its first concept store and the challenge of creating an incredible experience reflecting the brand's vision while also serving as a retail outlet. The small 16 square meter lot in the heart of Oscar Freire Street made this project even more challenging.

Desinchá Concept Store / Superlimão - Interior Photography, Stairs
© Maíra Acayaba

With no room to expand to the sides, the solution was to create an out-of-the-box vertical space that would confuse the senses. The experience starts on the sidewalk with a kinetic facade, which seems basic at first, but slowly reveals itself with subtle movements. About one thousand aluminum leaves hanging inside the concrete screen blocks flicker with the wind, mimicking the crown of a tree and creating infinite different patterns.

Desinchá Concept Store / Superlimão - Exterior Photography
© Maíra Acayaba
Desinchá Concept Store / Superlimão - Image 16 of 17
Diagram
Desinchá Concept Store / Superlimão - Interior Photography, Facade
© Maíra Acayaba

From the outside, it looks like a conventional store; beautiful light-colored wooden shelves display the brand's many products, and a countertop provides support for preparing and tasting the teas. The whole space has plenty of light and lots of plants. It is worth mentioning that all the materials are natural and genuine, just like Desinchá! When entering the store, a wide stairway welcomes visitors on a tour that begins with the ingredients. On the walls, botanical illustrations present the magical herbs of Desinchá.

Desinchá Concept Store / Superlimão - Interior Photography, Stairs
© Maíra Acayaba

Little by little, the conventional store transforms into a playful environment. On the second floor, the light source is surprisingly revealed. An arched ceiling made up of more than 50 mirrors reflects the vertical garden and creates a surreal environment, making visitors almost forget that they are just a few meters away from one of the busiest avenues in Latin America.

Desinchá Concept Store / Superlimão - Exterior Photography
© Maíra Acayaba

Apart from the visual effect, the mirrors also serve to reflect sunlight onto a huge cold drip apparatus, created especially for the project.

Desinchá Concept Store / Superlimão - Interior Photography, Stairs
© Maíra Acayaba

This technique uses several borosilicate glass vessels arranged one on top of the other, allowing visitors to see the entire process as they descend the stairs. As if by magic, the sunlight melts the ice, cold water drips into a funnel full of herbs, and this process slowly extracts all the essence and aroma of Desinchá. What's most exciting is that this happens using nothing but the energy of the sun.

Desinchá Concept Store / Superlimão - Interior Photography, Stairs
© Maíra Acayaba

Underneath all this narrative, other creative solutions were used to tackle the functional program. Like in the interior of a boat, every little corner was used for storage, equipment, etc. Perhaps the most unusual solution is the location of the bathroom on the upper floor, concealed behind a wooden panel.

Desinchá Concept Store / Superlimão - Interior Photography, Shelving
© Maíra Acayaba

A vending machine was installed on the facade, functioning 24 hours a day, which allows customers to buy Desinchá at any time.

Small size, big experience! Just like the brand's beloved green boxes. This is Superlimão's vision for Desinchá!

Desinchá Concept Store / Superlimão - Exterior Photography
© Maíra Acayaba

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Project location

Address:São Paulo, SP, Brazil

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Desinchá Concept Store / Superlimão" [Loja Desinchá / SuperLimão] 30 Sep 2021. ArchDaily. Accessed . <https://www.archdaily.com/968689/desincha-concept-store-superlimao> ISSN 0719-8884

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