Disrupting Normal Experiences: An Interview with the Curators of Svizzera 240

Scale is a very important referential element in built environments. Once manipulated, however, it becomes a key tool that completely changes the way we experience architecture. One of the most prominent projects that put scale at the forefront was the Svizzera 240: House Tour, the Swiss pavilion at the 2018 Venice Biennale, a project that triggered people's behaviors and perception of space, and left them feeling as though they were experiencing an "Alice in Wonderland". The project was awarded with the Golden Lion award for best National Pavilion, described by the Biennale organization as "a compelling architectural installation that is at once enjoyable while tackling the critical issues of domestic space".

In an exclusive interview with Archdaily, Matthew Vander Ploeg, Alessandro Bosshard, and Li Tavor, curators of the pavilion, talk about how they came up with the project, the way it influenced people's behavior and how they dealt with the space, and the impact of scale in architectural projects.

All images and videos are courtesy of the architects.

This article is part of the ArchDaily Topic: Human Scale. Every month we explore a topic in-depth through articles, interviews, news, and projects. Learn more about our monthly topics here. As always, at ArchDaily we welcome the contributions of our readers; if you want to submit an article or project, contact us.

About this author
Cite: Dima Stouhi. "Disrupting Normal Experiences: An Interview with the Curators of Svizzera 240" 21 Oct 2020. ArchDaily. Accessed . <https://www.archdaily.com/949884/disrupting-normal-experiences-an-interview-with-the-curators-of-svizzera-240> ISSN 0719-8884

Project team for the Swiss Pavilion at the 2018 Venice Biennale. Left to right, Alessandro Bosshard, Li Tavor, Matthew van der Ploeg and Ani Vihervaara. Image © Christian Beutler / KEYSTONE


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