If you follow BIG, you have probably already seen Bjarke Ingels talk about hedonistic sustainability and how this concept permeates the most daring projects of the Danish office.
Hedonism, derived from the Greek word hedonê, meaning "pleasure" or "will," encompasses a range of theories that emphasize the significance of pleasure. Psychological or motivational hedonism posits that human behavior is driven by a fundamental desire to maximize pleasure and minimize pain. In this context, pleasure is regarded as not just a simple aspect of life, but as the ultimate good, guiding principle, and moral foundation of one's existence.
