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Big data and hybrid working models are the future of the Architecture, Engineering, and Construction (AEC) industry, according to Álvaro González. Álvaro is a Global Master in Real Estate Development student and cofounder of Infinity Dimensions, a startup looking to accelerate digitalization in the sector.

Embodying IE University’s learning by doing philosophy, we spoke to him about how running a startup while earning a graduate degree is possible—with the right amount of entrepreneurial spirit.

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Danish architecture practice Schmidt Hammer Lassen revealed the winning design of an international competition for the world’s tallest residential timber building. Located in the Swiss city of Winterthur, the 100-metre tall Rocket&Tigerli tower developed in close corporation with the local Swiss architecture studio Cometti Truffer Hodel echoes the 19th-century industrial architecture of the surrounding area through its facades of dark red and yellow terracotta bricks. The project proposes a variety of residential typologies and amenities that are set to create a vibrant neighbourhood.

Metaverse is the name used to name an immersive, collective and hyper-realistic virtual environment, where people will be able to live together using 3D customized avatars.

It was coined by writer Neal Stephenson in his science fiction book “Snow Crash”, published in 1992. The work tells the story of “Hiro Protagonist”, a character who in real life is a pizza delivery boy, but in the virtual world – called metaverse in the story – is a samurai.

We deal with buildings every day. We sleep in them, work in them, live our lives using their accommodation. But like a song or a painting, a person usually helps create them, with those who use and build them, then the world receives that work. But before they are built, buildings are just ideas.

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A couple of years ago, MVRDV pioneered a system to involve the residents of Hamburg in an urban rejuvenation plan. The Grasbrook Maker was envisioned as an interactive, multi-user platform to democratize design. Architects set up the design framework within which participants could place public buildings.

Collecting inputs from multiple stakeholders is fundamental to architecture. In fact, architecture is one of the most collaborative disciplines in the world. Every project, from a residence to an urban masterplan, involves a team of clients, architects, engineers, contractors, financiers, and many more.

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What is the purpose of strategic planning? Why should we care as practice owners and what is the function of this effort? Perhaps we can begin to answer this question by defining strategy. Put simply, strategy is a set of goal-directed actions a company can take to gain and sustain a competitive advantage. A competitive advantage, however, is always relative. It defines the best way for a firm to create value for its internal and external stakeholders. Relativity is important. In the practice, profession, and business of Architecture, there are no absolute advantages. To paraphrase Simon Sinek: “Business is an infinite game in which the competitive landscape is always in flux.”