Silicon Valley visual-computing pioneer Nvidia has joined the expanding list of tech moguls seeking to transform their work environment into the physical manifestation of their innovative business model. Nvidia CEO Jen-Hsun Huang has released the first schematic renderings - designed by Gensler’s San Francisco office - that depict a pair of 250,000 square foot triangular motherships centered around collaboration - a complete contrast to the typical, dated office building commonly found throughout Silicon Valley’s “oddly banal” landscape.
As most New Yorkers know, people are willing to shell out a hefty sum to live in a place where work and play are right around the corner from each other. But as the article by Ken Layne in The Awl points out, the west coast is a somewhat different place. UNLIKE New York City, which is crowded with restaurants, bars, and entertainment, as well as offices, design firms and businesses; Silicon Valley, which caters to programmers and tech companies that hire at $100k a year, offers few of the amenities that a nearby town like San Francisco does. So, Layne concludes, residents are willing to spend hours of their day making their way into the fortressed office parks of Silicon Valley, flanked by parking lots and boulevards, just to have a cultural reprieve to call home.
HP, Apple, Google – they all found their success amongst the peach groves and Suburban houses of California. But why? What is it about Silicon Valley that makes it the site of technological innovation the world over?
It’s tempting to assume that the Valley’s success must be, at least in part, due to its design. But how does innovation prosper? What kind of environment does it require? In a recent interview with The Atlantic Cities, Jonah Lehrer, author of Imagine: How Creativity Works, suggests that creativity is sparked from casual exchanges, the mingling of diversity, the constant interaction with the strange and new. In short, and as a recent study corroborates, innovation flourishes in dense metropolises.
Seemingly then, Silicon Valley, a sprawl of highways and office parks, has become a hotspot of creativity in spite of its design. But let’s not write off design just yet.
As technology makes location more and more irrelevant, many are looking to distill the magic of Silicon Valley and transplant it elsewhere. The key will be to design environments that can recreate the Valley’s culture of collaboration. The future Valleys of the world will be microsystems of creativity that imitate and utilize the structure of the city.
The announcement instigated a flurry of analyses and criticisms over the meaning of the design for the world – the Zen-like significance of the circle, the role of architecture in this technologically-driven age, the legacy and hubris of Jobs – but produced very little discussion over its meaning for the company itself.
Meanwhile, months before news of the “spaceship” landed, another internet giant was searching the California landscape for its own space to call home. Still very much under-wraps, the new Googleplex will be the first time Google builds a workplace completely from scratch. [2]
These projects will be the Magnum Opuses, the ultimate physical representations, of the two most influential Tech companies in the world, and the two share striking similarities. So let’s clash the plans of these two titans and take another look at Apple 2 – but this time in the light of Google – and see what they can tell us about these companies’ futures.
