When first commissioned by Miuccia Prada and Patrizio Bertelli to design Fondazione Prada’s new space in Largo Asarco, OMA set out to “expand the repertoire of spatial typologies in which art can be exhibited and shared with the public.” The result, an “unusually diverse environment” staged within a historic 20th-century distillery south of Milan’s city center that goes beyond the traditional white museum box.
On Sunday, Prada ditched the classic runway to kickoff their 2015 Fall/Winter menswear line in a “disorienting landscape” designed by OMA’s research counterpart AMO. The partitioned catwalk transformed an exiting room inside the Fondazione Prada at Via Fogazzaro 36 in Milan into an intimate series of interconnected spaces affectionately referred to as “The Infinite Palace.”
“The existing room is disguised into a classic enfilade of rooms, gradually changing proportions as in an abstract mannerist perspective. As opposed to a single stage, the new sequence of spaces multiplies and fragments the show into a series of intimate moments,” described AMO.
Today marks the fifth anniversary of the opening of OMA’s Prada Transformer. This fantastical temporary structure, erected in 2009 adjacent to Gyeonghui Palace in Seoul, Korea, is one of Rem Koolhaas’ most popular projects to date. Composed of a stark white membrane stretched across four steel frame shapes, The Transformer was often referred to as an "anti-blob" --a hexagon, a rectangle, a cross, and a circle leaning against each other to create a tetrahedron-like object reminiscent of a circus tent. The name Transformer came from the idea that any one of the pavilion's sides could serve as the building's floor, allowing for four unique spaces in one building devoted to exhibitions of modern art, fashion and design.
The Prada Transformer played host to four such events, being lifted up and repositioned onto a different face each time via crane. The first was a garment exhibition, displayed using the hexagonal floor plan. The second, a film festival that took place on the rectangular floor plan. A fashion show was staged using the Transformer's circular floor plan, and an art installation was shown using the cruciform floor plan. As patron Miuccia Prada stated in an interview with The New York Times, “In my mind they [the arts] may be mixed but I want to keep them separate… So the Transformer concept was not for a generic space, but to be very specific, with all things separate in one building.”
We asked OMA's Vincent McIlduff to tell us more about this project. See his answers, a photo gallery and a time-lapse video of the transformation after the break!
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For the last decade, OMA / AMO have collaborated with Prada to design their conceptually daring catwalks. We have images of the latest, designed for Milan's Fashion Week, just after the break. For more on this collaboration, you should check out OMA's website as well as Wallpaper's awesome article on how these catwalk collaborations have evolved throughout the years.
Rem Koolhaas’ latest project -The Prada Transformer- is not just a building, but also a statement on today´s state of architecture. Dubbed the anti-blob, this “object” rejects all common blobby shapes we have seen lately. Simple geometrical shapes (a circle, a cross, a rectangle and an hexagon) enclose a space that depending on its rotation results on different spaces suitable for fashion exhibitions, cinema, art exhibitions and other special events. Each face is the platform on which these activities take place, while also being served by the other faces enclosing the space.
A few weeks ago, we presented the Transformer at Position 1 (Fashion Exhibition) with photos by Iwan Baan . Now, he sent us his photo set for the Transformer at Position 2: Cinema.
From June 26th to July 5th, the Transformer used a center piece on one of the faces to project “Flesh, Mind and Soul”, a film festival co-curated by Alejandro González Iñárritu (director Babel, 21 Grams). Please note that the interiors are now almost all black.
As of now, the Transformer is going through some changes to debut on its new position on Jul 30th to host “Beyond Control”, an exhibition by the Prada Foundation.
More photos by Iwan Baan after the break and the complete photo set on Iwan’s website:
