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Chalet Anzère / SeARCH

Chalet Anzère / SeARCH - More Images+ 9

Houses
•
Hérens, Switzerland
  • Architects: SeARCH
  • Area Area of this architecture project Area:  500 m²
  • Year Completion year of this architecture project Year:  2015
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Focus

Penthouse Rotterdam / Personal Architecture

Penthouse Rotterdam / Personal Architecture - More Images+ 13

Penthouse, Apartment Interiors
•
Rotterdam, The Netherlands

In Defense of Renders and Trees On Top of Skyscrapers

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In a recent article on Vice (in Dutch) and on his research platform website Failed Architecture, architecture writer Mark Minkjan comments on the phenomenon of architectural renders, arguing that “digital visualizations and hollow sales pitches hide the ugly sides of architecture.” In the article, Minkjan takes MVRDV's proposal for Ravel Plaza in Amsterdam as a “case study” to discuss the misleading quality of the render. This criticism – of renders in general and MVRDV's renders specifically – is a returning point of critique: on ArchDaily in 2013, Tim De Chant begged in an opinion piece “Can We Please Stop Drawing Trees on Top of Skyscrapers?” Though that article did not mention MVRDV in the text, our Peruri88 project in Jakarta was given the dubious distinction of being the article's most prominent image.

We'd like to discuss this common critique. The point of the role of visualizations in our communication is relevant but, even though we fully understand where the criticism comes from, arguments such as these are in our opinion not correct.

In Defense of Renders and Trees On Top of Skyscrapers - More Images+ 5

Stayokay Hostel and Natuurpodium / Personal Architecture

Stayokay Hostel and Natuurpodium / Personal Architecture - More Images+ 21

Hostel, visitor center
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Bergen op Zoom, The Netherlands

Timmerhuis / OMA

Timmerhuis / OMA - More Images+ 30

Mixed Use Architecture, Apartments, Office buildings
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Rotterdam, The Netherlands
  • Architects: OMA
  • Area Area of this architecture project Area:  45000 m²
  • Year Completion year of this architecture project Year:  2015
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  MOSO, Sika, Aldowa, B&C Projects, Bambooteq, +21
  • Professionals: Werner Sobek Engineering & Design, Heijmans, Keijsers Lundiform, PRC

MVRDV's Markthal PR Campaign; Or, How We Learned the Price of Chicken

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Becoming "the Sistine Chapel of Food" required a lot of invisible hard work. As Rotterdam's Markthal turns one year old, MVRDV's Head of Public Relations and Business Development Jan Knikker reflects on how the PR and media hype around Markthal Rotterdam was organized. This article is also supplemented by an interview conducted by ArchDaily with Winy Maas and Jan Knikker, which connects the parallel lines of the building's design and its PR campaign.

If I say that this is a PR story will you believe a single word? Markthal Rotterdam is a PR story with astonishing results: since its opening by queen Maxima in October 2014, our office MVRDV has nearly doubled in size to 110 staff members and it’s still growing. We - and The Financial Times - call it the “Markthal Effect”. In the first year the building reached over 8 million visitors, more than the Eiffel Tower, Bilbao Guggenheim or Tate Modern. 800 articles were published worldwide. It was hailed as a Sistine Chapel for food, a symbol of urban renaissance, a cool place to go. With the roughly 4 million visitors that came from outside of Rotterdam, the city saw its tourism grow.

How did that happen? It would be an easy assumption to think that a great building naturally attracts this kind of attention. But it all started quietly. In 2004 developer Provast and MVRDV won the competition with a plan that resembles the current design, except with one big difference: the colorful art piece which brightens up the inside of Markthal was at that stage also all over the outside facade. In any other city that would have lead to an instant protest movement against the zeppelin hangar covered in a gigantic fruit wallpaper. But not in Rotterdam. Public awareness started only once the construction became noisy.

MVRDV's Markthal PR Campaign; Or, How We Learned the Price of Chicken - More Images+ 2

What Role Does Crowdfunding Have in Architecture?

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In 1885, with only $3,000 in the bank, the "American Committee" in charge of building a pedestal for the Statue of Liberty ceased work, after both president Grover Cleveland and the US Congress declined to provide funds for the project. The project was saved by a certain Joseph Pulitzer, publisher of the New York World, who used his newspaper to spark a $100,000 fundraising campaign with the promise that everyone who donated would have their name printed the paper.

The base of the Statue of Liberty is perhaps the first ever example of crowdfunding in architecture as we might recognize it today, with a popular media campaign and some form of minor reward. But in recent years, crowdfunding has taken on a whole new complexion. Last week, we asked our readers to tell us their thoughts about a specific example of crowdfunding in architecture: BIG's attempt to raise funds for the prototyping of the steam ring generator on their waste-to-energy plant in Copenhagen. But there are many more examples of fundraising in architecture, and each of them deserves attention.

The Luchtsingel / ZUS

The Luchtsingel / ZUS - More Images+ 14

Public Space, Pedestrian bridge
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Rotterdam, The Netherlands
  • Architects: ZUS
  • Year Completion year of this architecture project Year:  2015

Pop Up Luggage Space / TomDavid Architects

Public Space, Transportation
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Rotterdam, The Netherlands

Pop Up Luggage Space / TomDavid Architects - More Images+ 15

One Under Three Roof / BYTR architecten

One Under Three Roof / BYTR architecten - More Images+ 12

Houses, Extension
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Zeist, The Netherlands

McDonald's Pavilion on Coolsingel / Mei architects and planners

McDonald's Pavilion on Coolsingel / Mei architects and planners - More Images+ 27

Commercial Architecture, Grocery Store
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Rotterdam, The Netherlands

Nieuwe Park Rozenburgschool / KCAP

Nieuwe Park Rozenburgschool / KCAP - More Images+ 17

Schools
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Rotterdam, The Netherlands
  • Architects: KCAP
  • Area Area of this architecture project Area:  3200 m²
  • Year Completion year of this architecture project Year:  2013

In Progress: Stadskantoor / OMA

In Progress: Stadskantoor / OMA - More Images+ 25

  • Architects

    OMA

  • Location

    Meent 119, 3011 JH Rotterdam, The Netherlands

  • Partners In Charge

    Rem Koolhaas, Reinier de Graaf

  • Associate

    Alex de Jong

  • Project Team

    Philippe Braun, Clarisa Garcia Fresco, Maaike Hawinkels, Andrew Linn, Takeshi Murakuni, Peter Rieff, Tom Tang, Sakine Dicle Uzanyayla, Mark Veldman

  • Interior Team

    Saskia Simon, Andrea Giannotti, Ross O'Connell, Mafalda Rangel, Lucia Zamponi, Grisha Zotov

  • Area

    43370.0 sqm

  • Project Year

    2015

  • Photographs

    Ossip van Duivenbode, Courtesy of OMA

  • Location

    Meent 119, 3011 JH Rotterdam, The Netherlands

  • Project Year

    2015

  • Photographs

    Ossip van Duivenbode, Courtesy of OMA

  • Area

    43370.0 m2

Markthal Rotterdam / MVRDV

Markthal Rotterdam / MVRDV - Market
© Daria Scagliola+Stijn Brakkee

Markthal Rotterdam / MVRDV - More Images+ 30

Apartments, Store, Market
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Rotterdam, The Netherlands
  • Architects: MVRDV
  • Year Completion year of this architecture project Year:  2014
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Laufen, Acor, Aldowa, Easy Drain, Guardian Glass, +3

Erasmus University College in Rotterdam / Erick van Egeraat

Erasmus University College in Rotterdam / Erick van Egeraat - More Images+ 25

University, Adaptive reuse
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Rotterdam, The Netherlands
  • Architects: Erick van Egeraat
  • Year Completion year of this architecture project Year:  2014

Fire Station Doetinchem / Bekkering Adams Architects

Fire Station Doetinchem / Bekkering Adams Architects - More Images+ 4

Fire station
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Doetinchem, The Netherlands

De Rotterdam / OMA

De Rotterdam / OMA - More Images+ 32

Hotels, Residential Architecture, Office buildings
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Rotterdam, The Netherlands
  • Architects: OMA
  • Area Area of this architecture project Area:  162000 m²
  • Year Completion year of this architecture project Year:  2013
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Acor, Architectural Titanium, Easy Drain, Kone, Montis, +4
  • Professionals: Arup, DGMR, ABT Bouwkunde, Corsmit, Asten (apartments), +5

Jacobsvlinder School / DKV architecten

Jacobsvlinder School / DKV architecten - Schools , Facade, Bench
© Ossip van Duivenbode
Schools
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Zoetermeer, The Netherlands

Jacobsvlinder School / DKV architecten - More Images+ 16