
Producing wine is a complex experience. It means carrying on an ancient tradition, which goes far beyond entrepreneurial spirit, and embracing centuries-old practices as well as innovation, charm and discovery. So, when the “Cantina Valpolicella Negrar” winery – a leading and historic Italian wine-producing company – decided to associate its products with a well-known figure, it is not by chance that Ulysses was chosen. He is the traveller par excellence and embodies a strong bond with the land, the spirit of enterprise, intelligence and far-sightedness – values which have distinguished this winery for decades.
















