Architecture has the power to emotionally engage with its occupants. Tactfully crafted spatial moments extend architecture into experience design - a growing need in the experience economy. Through sensorial and intellectual stimulation, spaces can deeply connect with their occupants to result in memorable instances. The orchestration of an experience requires not only an understanding of spatial principles but also how the service of the space is designed.
Experience design is a practice focused on the quality of human behavior and interaction. The discipline goes beyond architectural space to touch products, services, processes, events and journeys. For years, architects have been theorizing the production of experiences, mastering the art of constructing sensory journeys using the built form. The architecture industry currently lacks user-centricity - the heart of experience design
