Pantone Reveals Viva Magenta: a "Brave and Fearless Red" as 2023 Color of the Year

Pantone Reveals Viva Magenta: a "Brave and Fearless Red" as 2023 Color of the Year

Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration." The shade falls under the red family and is inspired by the tone of cochineal extract, one of the most precious dyes historically used to color textiles, cosmetics, and food.

Viva Magenta is a new red tone that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and boundaryless shade that "manifests a stand-out statement." It is a color that is audacious, full of wit, and inclusive of all. What Pantone looks for with this color is to welcome anyone and everyone with the same verve for life and a rebellious spirit.

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.- Leatrice Eiseman. Executive Director, Pantone Color Institute

ArchDaily has chosen 16 projects, including pavilions, houses, and schools to display Viva Magenta's exuberance. To explore more projects by their colors in ArchDaily, check our search by color filter: pink, red, orange, blue, green, yellow, black, gray, and white.

American School of Kosova / Maden Group

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American School of Kosova / Maden Group. Image © Leonit Ibrahimi

Bridging Teahouse / FR-EE / Fernando Romero Enterprise

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Bridging Teahouse / FR-EE / Fernando Romero Enterprise. Image © Iwan Baan

Brigadeiro Apartament / Nommo Arquitetos

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Brigadeiro Apartament / Nommo Arquitetos. Image © Brenda Pontes

Bund Post Office and Shop / Yatofu Creatives

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Bund Post Office and Shop / Yatofu Creatives. Image © Wen Studio

Cultural Center Le 148 / WAW Achitectes

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Cultural Center Le 148 / WAW Achitectes. Image © MFL Photo / Mathieu FIOL

Gentle Genius / GG-loop

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Gentle Genius / GG-loop. Image © Michael Sieber

LULU Bar and Restaurant / DC.AD

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LULU Bar and Restaurant / DC.AD. Image © Francisco Nogueira

Mapfre Automovile Services Centre / Beriot, Bernardini Arquitectos

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Mapfre Automovile Services Centre / Beriot, Bernardini Arquitectos. Image Courtesy of Miguel de Guzmán

Photo Booth Pantheon / Paradigma Ariadné

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Photo Booth Pantheon / Paradigma Ariadné. Image © Paradigma Ariadné GoPro01

Onion Skin / Olivier Ratsi

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Onion Skin / Olivier Ratsi. Image © Olivier Ratsi [ANTIVJ, Fr]

Redline / Pietri Architectes

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Redline / Pietri Architectes. Image Courtesy of Pietri Architectes

Salvation Army Headquarters Iceland / Teiknistofan Tröo

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Salvation Army Headquarters Iceland / Teiknistofan Tröo. Image Courtesy of Claudio Parada Nunes

Stack By Step Red Zone Boarding House / Ismail Solehudin Architecture

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Stack By Step Red Zone Boarding House / Ismail Solehudin Architecture. Image © Mario Wibowo

The University of Nottingham - Jubilee Campus Extension / Make Architects

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The University of Nottingham - Jubilee Campus Extension / Make Architects. Image Courtesy of Make Architects

Waste Side Story Pavilion / Cloud-floor

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Waste Side Story Pavilion / Cloud-floor. Image © Ketsiree Wongwan

Xinsha Primary School / 11ARCHITECTURE

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Xinsha Primary School / 11ARCHITECTURE. Image Courtesy of Chao Zhang

For the past 24 years, the Pantone Color of the Year selection, which is put together yearly by Pantone's color experts at the Pantone Color Institute looks into design trends, socio-economic conditions, art, entertainment industry, technology, fashion, and all areas of design for new color influences. Every year, the selection inspires product development and purchasing decisions in numerous sectors, such as fashion, interior design, and industrial design, as well as product packaging and graphic design.

For more projects that use Very Peri and similar shades, check the author's MyAD Folder.

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Cite: Paula Cano. "Pantone Reveals Viva Magenta: a "Brave and Fearless Red" as 2023 Color of the Year" 05 Dec 2022. ArchDaily. Accessed . <https://www.archdaily.com/993163/pantone-reveals-viva-magenta-a-brave-and-fearless-red-as-2023-color-of-the-year> ISSN 0719-8884

Viva Magenta. Image via ArchDaily

潘通公布 2023 年度流行色“万岁洋红”:一种“大胆、无畏的红色”

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