Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration." The shade falls under the red family and is inspired by the tone of cochineal extract, one of the most precious dyes historically used to color textiles, cosmetics, and food.
Viva Magenta is a new red tone that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and boundaryless shade that "manifests a stand-out statement." It is a color that is audacious, full of wit, and inclusive of all. What Pantone looks for with this color is to welcome anyone and everyone with the same verve for life and a rebellious spirit.
In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.- Leatrice Eiseman. Executive Director, Pantone Color Institute
ArchDaily has chosen 16 projects, including pavilions, houses, and schools to display Viva Magenta's exuberance. To explore more projects by their colors in ArchDaily, check our search by color filter: pink, red, orange, blue, green, yellow, black, gray, and white.
For the past 24 years, the Pantone Color of the Year selection, which is put together yearly by Pantone's color experts at the Pantone Color Institute looks into design trends, socio-economic conditions, art, entertainment industry, technology, fashion, and all areas of design for new color influences. Every year, the selection inspires product development and purchasing decisions in numerous sectors, such as fashion, interior design, and industrial design, as well as product packaging and graphic design.
For more projects that use Very Peri and similar shades, check the author's MyAD Folder.