BIG ♥ NYC

14
Feb 2012
By — Filed under: Design ,Featured ,Videos , , ,
 
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Together, BIG + Times Square Alliance + Flatcut + Local Projects and Zumtobel celebrates Valentines Day with a red pulsating heart in the middle of Times Square, New York. The 10-foot-tall heart pulsates as the 400 transparent, LED lit, acrylic tubes sway in the wind. Once people touch the heart-shaped sensor, the light grows brighter and the pulse beats faster. Joining hands with more people will increase the intensity of the heart.

“The heart reflects what Times Square is made of: people and light – the more people, the stronger the light,” Bjarke Ingels, Founder & Partner, BIG.

See the love with the video above and more images after the break.

© Ho Kyung Lee

Over the last four years, the Times Square Alliance has hosted an annual public art sculpture to celebrate Valentine’s Day. This year’s 2012 Times Square Valentine is on display at Duffy Square from February 6 – 29.

© David Sundberg ESTO

Name: BIG ♥ NYC
Client: Times Square Alliance
Location: Times Square, At Duffy Square (46th St. and Broadway)
Collaboration: Flatcut, Local Projects, Zumtobel
Partner-in-Charge: Bjarke Ingels
Project Leader: Daniel Kidd
Team: Jeremy Siegel, Julian Liang, Chris Falla, Sören Grünert

© TSA

Reference: BIG

* Location to be used only as a reference. It could indicate city/country but not exact address.

Cite:
Rosenfield , Karissa . "BIG ♥ NYC" 14 Feb 2012. ArchDaily. Accessed 25 May 2012. <http://www.archdaily.com/208164>

 
 
 
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louis says:

dumb. the video was kind of funny though.

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# February 14, 2012 at 12:29
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lc says:

architecture or advertising ? \\

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# February 14, 2012 at 14:40
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Martin Hedin says:

It’s not dumb, it is an awesome installation in my opinion.

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# February 14, 2012 at 18:55
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Martin Hedin says:

They made the heart I hope.

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# February 14, 2012 at 18:56
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Did Gigazuri Daud says:

good installation <3

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# February 15, 2012 at 12:09
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8:56 PM Feb 14th

Jarodrigo

BIG ♥ NYC http://t.co/M4LXdZse #architecture

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9:40 PM Feb 14th

Bticino de Mexico

BIG HEART NYC http://t.co/FEcqa3nq #BTicino #arquitectura #diseño

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10:25 PM Feb 14th

ANDéN 7 CREATIVOS

A3: BIG <3 NYC http://t.co/vWiT72un

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11:48 PM Feb 14th

Stefan Kröber

I'm not really a valentines day fan, but this is kinda cool:A heart-shaped pulsating light installation:BIG♥NYC — http://t.co/aeHOtmYO♥-nyc/

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12:47 AM Feb 15th

GLOVE DESIGN

FROM ALL TO ALL http://t.co/YTX8yE52

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3:40 AM Feb 15th

Hertzlocker

BIG ♥ NYC http://t.co/SWbKXoxn via @archdaily

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4:24 AM Feb 15th

mike chung

Go check this out! Architecture! http://t.co/CmvHXhSB

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5:11 AM Feb 15th

Jean Hdz

BIG ♥ NYC http://t.co/8Mc7INAU

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5:18 AM Feb 15th

vieyra

BIG ♥ NYC http://t.co/8Mc7INAU

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7:27 AM Feb 15th

Santi Maggio Savasta

BIG ♥ NYC http://t.co/rAPPZm2h #Architecture #Architettura

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9:42 AM Feb 15th

Jasem Nadoum

BIG ♥ NYC http://t.co/opaQKl6g via @archdaily

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11:30 AM Feb 15th

Anna Zakoryukina

http://t.co/VcRvBQRP BIG крутые!

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1:59 PM Feb 15th

Fedora Dasilva

BIG ♥ NYC | ArchDaily http://t.co/aieKSFjf via @archdaily

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7:50 AM Apr 10th

anaisiglesias

BIG ♥ NYC http://t.co/M4LXdZse #architecture

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8:55 AM May 14th

creativestream

BIG ♥ NYC http://t.co/etdb3x6I via @archdaily – pulse!!

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