Together, BIG + Times Square Alliance + Flatcut + Local Projects and Zumtobel celebrates Valentines Day with a BIG red pulsating heart in the middle of Times Square, New York. The 10-foot-tall heart pulsates as the 400 transparent, LED lit, acrylic tubes sway in the wind. Once people touch the heart-shaped sensor, the light grows brighter and the pulse beats faster. Joining hands with more people will increase the intensity of the heart.
“The heart reflects what Times Square is made of: people and light – the more people, the stronger the light,” Bjarke Ingels, Founder & Partner, BIG.
