© Ho Kyung Lee
© Ho Kyung Lee

Together, BIG + Times Square Alliance + Flatcut + Local Projects and Zumtobel celebrates Valentines Day with a BIG red pulsating heart in the middle of Times Square, New York. The 10-foot-tall heart pulsates as the 400 transparent, LED lit, acrylic tubes sway in the wind. Once people touch the heart-shaped sensor, the light grows brighter and the pulse beats faster. Joining hands with more people will increase the intensity of the heart.

“The heart reflects what Times Square is made of: people and light – the more people, the stronger the light,” Bjarke Ingels, Founder & Partner, BIG.

See the love with the video above and more images after the break.

© Ho Kyung Lee © Ho Kyung Lee © David Sundberg ESTO © TSA + 24

Over the last four years, the Times Square Alliance has hosted an annual public art sculpture to celebrate Valentine’s Day. This year’s 2012 Times Square Valentine is on display at Duffy Square from February 6 – 29.

© David Sundberg ESTO
© David Sundberg ESTO

Name: BIG ♥ NYC Client: Times Square Alliance Location: Times Square, At Duffy Square (46th St. and Broadway) Collaboration: Flatcut, Local Projects, Zumtobel Partner-in-Charge: Bjarke Ingels Project Leader: Daniel Kidd Team: Jeremy Siegel, Julian Liang, Chris Falla, Sören Grünert


Reference: BIG

Project gallery

See all Show less
About this author
Cite: Karissa Rosenfield. "BIG ♥ NYC" 14 Feb 2012. ArchDaily. Accessed . <> ISSN 0719-8884
Read comments

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.