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The Merits of Greenwashing: Social Stigma around Natural Construction in India

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In recent years, India has seen a resurgence of interest in natural building materials, a movement driven by escalating environmental concerns and a growing desire to revive traditional lifestyles. From the busy streets of Mumbai to the serene villages of Kerala, architects, builders, and communities are coming together to experiment with the potential of earth, bamboo, lime, and other organic materials in shaping contextually relevant structures that also embody India's contemporary ideals. The shift towards using natural materials and other vernacular resources reflects a movement towards sustainability and a deeper connection with nature.

The Merits of Greenwashing: Social Stigma around Natural Construction in India - More Images+ 3

Sitish Parikh Farmhouse / Dipen Gada and Associates

Sitish Parikh Farmhouse / Dipen Gada and Associates - More Images+ 18

Vadodara, India

R-House / K.N.Associates

R-House / K.N.Associates - More Images+ 21

Vadodara, India

Madhuvilla - The Concrete House / K.N.Associates

Madhuvilla - The Concrete House / K.N.Associates - More Images+ 21

Vadodara, India
  • Architects: K.N.Associates
  • Area Area of this architecture project Area:  20270 ft²
  • Year Completion year of this architecture project Year:  2022
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Grohe, Aakara, Encoar Studios, Finesta, Jain Marbles, +4

The Core Court House / TRAANSPACE

The Core Court House / TRAANSPACE - More Images+ 23

Vadodara, India

Ankit Shah Residence / Dipen Gada and Associates

Ankit Shah Residence / Dipen Gada and Associates - More Images+ 16

Vadodara, India
  • Area Area of this architecture project Area:  9083 ft²
  • Year Completion year of this architecture project Year:  2021
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Hansgrohe, Asian Paints, Cara, Daikin, Hafele, +4
  • Professionals: SvN

Nirmal Farm / Dipen Gada and Associates

Nirmal Farm / Dipen Gada and Associates - More Images+ 21

Bharuch, India

02, The Hidden House / A+T Associates

02, The Hidden House / A+T Associates - More Images+ 27

Vadodara, India
  • Architects: A+T Associates
  • Area Area of this architecture project Area:  6700 ft²
  • Year Completion year of this architecture project Year:  2020
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  AutoDesk, Asian Paints, Control 4, Jaquar, Luna Wood, +2

The House of Greens / Intrigue Studio + Lab

The House of Greens / Intrigue Studio + Lab - More Images+ 21

Nueva Delhi, India
  • Area Area of this architecture project Area:  10000 ft²
  • Year Completion year of this architecture project Year:  2019
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  AutoDesk, Grohe, Blum, FCML, Google, +6
  • Professionals: Design Lawz Consultants

House / Manoj Patel Design Studio

House / Manoj Patel Design Studio - Exterior Photography, Renovation, Facade
© Tejas Shah

House / Manoj Patel Design Studio - More Images+ 23

Vadodara, India
  • Area Area of this architecture project Area:  220
  • Year Completion year of this architecture project Year:  2018
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Brickworks, Clay roof tiles