In a recent article on Vice (in Dutch) and on his research platform website Failed Architecture, architecture writer Mark Minkjan comments on the phenomenon of architectural renders, arguing that “digital visualizations and hollow sales pitches hide the ugly sides of architecture.” In the article, Minkjan takes MVRDV's proposal for Ravel Plaza in Amsterdam as a “case study” to discuss the misleading quality of the render. This criticism – of renders in general and MVRDV's renders specifically – is a returning point of critique: on ArchDaily in 2013, Tim De Chant begged in an opinion piece “Can We Please Stop Drawing Trees on Top of Skyscrapers?” Though that article did not mention MVRDV in the text, our Peruri88 project in Jakarta was given the dubious distinction of being the article's most prominent image.

We'd like to discuss this common critique. The point of the role of visualizations in our communication is relevant but, even though we fully understand where the criticism comes from, arguments such as these are in our opinion not correct.

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In 1885, with only $3,000 in the bank, the "American Committee" in charge of building a pedestal for the Statue of Liberty ceased work, after both president Grover Cleveland and the US Congress declined to provide funds for the project. The project was saved by a certain Joseph Pulitzer, publisher of the New York World, who used his newspaper to spark a $100,000 fundraising campaign with the promise that everyone who donated would have their name printed the paper.

The base of the Statue of Liberty is perhaps the first ever example of crowdfunding in architecture as we might recognize it today, with a popular media campaign and some form of minor reward. But in recent years, crowdfunding has taken on a whole new complexion. Last week, we asked our readers to tell us their thoughts about a specific example of crowdfunding in architecture: BIG's attempt to raise funds for the prototyping of the steam ring generator on their waste-to-energy plant in Copenhagen. But there are many more examples of fundraising in architecture, and each of them deserves attention.