Argentina

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Videos

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FOCO is a series of talks organized by the University Commission of the Sociedad Central de Arquitectos every Saturday at 7:00 PM. With over 10 editions held to date, the series has featured presentations from more than 45 prominent figures in architecture, design, and related disciplines, along with a dozen artists for the closing segment.

FOCO is a lecture series organized by the University Commission of the Sociedad Central de Arquitectos every Saturday at 7:00 PM. Now in its 11th edition, the series has featured presentations from over 45 figures in architecture, design, and related disciplines, with a dozen artists featured for the closing segment.

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This course aims to introduce prospective architecture students to fundamental concepts in the development of architectural projects, specifically those related to materialization. The goal is to facilitate the mastery of a technical language that will be used throughout their academic and professional careers.

We all see because it is a natural human gift. However, if we learn to LOOK through the eye of the camera, we can Frame. If we can distinguish between near and far, sharp and blurry, foreground and background, we can Focus. By prioritizing, categorizing, organizing, and balancing, we can Compose. By drawing with light, concealing with shadow, and saturating and texturing the subject, we can Illuminate. By understanding the situation, tracking movements, positions, and paths, and waiting for the exact moment, we can Capture. The sum of these five actions results in a great photograph.

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