The Arcade Conference Center / Superimpose Architecture

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Text description provided by the architects. How can a dark basement of a commercial mixed-use development be transformed into a warm and pleasant conference center that appeals to a young, trendsetting customer target group? Creating this interior design project in Hangzhou presented Superimpose with that as its main design challenge. To address the conference center's imminent daylight issue, Superimpose Architecture incorporated key features of a traditional shopping arcade; a once successful architectural retail and public space typology that flourished in Europe from the 18th to the 20th century. These arcades consist of a series of arches supported by a colonnade with retail shop fronts on both sides. Natural daylight penetrates through glass skylights creating a pleasant and protected indoor retail environment and social gathering space.