South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki

South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki

South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Exterior PhotographySouth Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Exterior PhotographySouth Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Interior Photography, BeamSouth Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Interior Photography, BeamSouth Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - More Images+ 37

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South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Exterior Photography
© Kim Changmook

Vision - The desert sunrises and rays from it are reflected from many dew droplets on a desert flower. The flickers of lights remind me of card stunts of spectators of the soccer stadium. It also takes me to the sing-along rock concert. The cohesive and spontaneous energy of Korean ness is very well expressed in these moments. A vision of a giant stadium-like structure with bright flickering lights comes to my mind.

South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Exterior Photography
© Kim Changmook

Spin cube Façade - The Mobility district pavilion, including Korea aspires to represent and exhibit the idea of mobility in contemporary and future terms. The spinning cubes arising from the vision become an expression of Korean mobility and the energy of its people. There are 1597 of them representing abstract patterns of mobility theme and words of important messages. The spin cube has one digital and three analog color faces. It aspires to be both digital and analog (digi_logue), in an attempt to bring some freshness to saturated and fatigued contemporary digital media. The spin cube façade is attempting to be a digi_logue installation, which can be experienced within and without the building. The Spin Cube Façade is the exhibit.

South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Exterior Photography, Chair
© Kim Changmook
South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Image 39 of 42
North Elevation
South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Exterior Photography
© Kim Changmook

Skywalk Ramp - Like ziggurat, Like Babel tower, Like DNA and Galaxy spirals, The 4 ramps weave in and out of the building. It ascends and descends with fluctuating gradients, as though logic has been hit with an accidental and irrational spur. The boundary of Korea pavilion is blurred or broken by the in and out of the ramps. Interior and the exterior spatial experience become continuous. The winding and weaving ramps provide many viewing points at different levels and positions, allowing for almost a fly-through experience of the whole structure. On top of this, Augmented Reality content is provided to visitors, who are able to superimpose digital images onto the existing reality. The notion of Desert Mirage and Miracles are subtly implied through these interventions.

South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Interior Photography, Handrail
© Kim Changmook
South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Image 33 of 42
Plan - 1st Floor

Madang - Tradition Korean houses have madang, which is usually an open empty space where many activities and events take place. This idea is carried to the Korea pavilion on a large scale, where performances, spontaneous events, and festivals can take place. The large opening at the east is a gesture of blurred boundary where, passer-byes can enjoy the show, even without entering the pavilion. All in all, Madang is an open-air stadium with great flexibility and potentials.

South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Interior Photography, Beam
© Kim Changmook
South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Image 37 of 42
Section 01
South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Interior Photography
© Kim Changmook

Spatial Plan - The irregular shape is the form generator for the pavilion. Open-air seats around madang are irregular, evoking a more natural spatial experience.  Surrounding the central madang, there are many peripheral and functional spaces at 4 levels, such as restaurants, retails and exhibitions which are sealed for air conditioning.

South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Interior Photography, Facade, Beam, Steel
© Kim Changmook

Spatial Section - Like bedouin summer tents, Madang space is wrapped with permeable cube housing, which holds spin cubes, the southern façade also has small apertures where thin rays of sunlight and breeze can enter freely. The four ramps provide many interesting viewing points, which brings about a sense of transparency to this otherwise industrial and bulky structured space.

South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Exterior Photography
© Kim Changmook
South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Image 41 of 42
East Elevation
South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Exterior Photography
© Kim Changmook

Exhibition - Many exhibition pavilions are very strict with moving people within the building. Often visitors feel trapped in toothpaste and squeezed for the spatial experience. Korea pavilion tries to alleviate this issue by, giving ample open space without the building in between the exhibits, where visitors are given much more freedom in doing natural things, such as resting and viewing out and so forth. The building and the exhibits are loosely weaved to provide a more emancipated exhibition experience.

South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki - Exterior Photography
© Kim Changmook

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Project location

Address:Ghaf Avenue - Dubai - United Arab Emirates

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "South Korean Pavilion at Expo 2020 Dubai / Moon Hoon + Mooyuki" 20 Oct 2021. ArchDaily. Accessed . <https://www.archdaily.com/970533/south-korean-pavilion-at-expo-2020-dubai-moon-hoon-plus-mooyuki> ISSN 0719-8884

© Kim Changmook

1597个彩屏, 2020 年迪拜世博会韩国馆 / Moon Hoon + Mooyuki

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