Off-White Flagship Store Paris / AMO

Off-White Flagship Store Paris / AMO

Off-White Flagship Store Paris / AMO - Interior PhotographyOff-White Flagship Store Paris / AMO - Interior Photography, Living Room, Sofa, Table, Windows, ChairOff-White Flagship Store Paris / AMO - Interior Photography, Windows, BeamOff-White Flagship Store Paris / AMO - Interior Photography, Closet, Windows, Facade+ 13

Paris, France
  • Lead Designers : Ellen van Loon, Samir Bantal, Giulio Margheri
  • Design Team : Lina Jaidi, Camille Filbien, Natalie Konopelski, Valerio di Festa, Alexandru Tintea, Claudio Araya, Yushang Zhang, Giada Zuan
  • Local Architect : Barbarito Bancel Architectes
  • Client : Off-White
  • Chandeliers : De Studio
  • City : Paris
  • Country : France
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Off-White Flagship Store Paris / AMO - Interior Photography
© Benoit Florençon

Text description provided by the architects. Two blocks away from Place Vendôme, Off-White Paris occupies a 19th-century corner building at the intersection of Rue de Castiglione and Rue du Mont Thabor. The space combines Parisian elegance with industrial rawness, rethinking Parisian high-end retail. A courtyard, a gallery, and a market extend over three floors, gradually revealing to the visitor Off-White’s diverse identity.

Off-White Flagship Store Paris / AMO - Interior Photography, Chair
© Benoit Florençon
Off-White Flagship Store Paris / AMO - Interior Photography, Closet, Windows, Facade
© Benoit Florençon

Under the arches of Rue de Castiglione is the store’s main entrance – a semi-circular vestibule of corrugated glass – which leads to the ground floor’s centerpiece: a reinterpretation of the typical Parisian courtyard, containing the women’s collection. Framed by arches inspired by the street’s portico, the courtyard’s walls and floors are cladded in white travertine. Sober and refined, the courtyard induces a calm and slow shopping experience but can also accommodate dynamic events such as fashion shows.

Off-White Flagship Store Paris / AMO - Interior Photography, Arch
© Benoit Florençon
Off-White Flagship Store Paris / AMO - Image 11 of 13
Collage

The entrance on Rue du Mont Thabor leads to what feels like a completely different store. Light blue walls and a black terrazzo floor, filled with AMO-designed freestanding furniture, showcase Off-White’s brand partnerships.

Off-White Flagship Store Paris / AMO - Interior Photography
© Benoit Florençon

The store’s multifaceted identity is further reinforced by the design of the upper floors. In the intimate atmosphere of the mezzanine, with its low ceiling and small windows, a space inspired by the aesthetics of the gift shop hosts the kids’ and homeware collections, as well as an exhibition wall. On the second floor, for the men’s collection, the high ceiling and large windows facing the city create a luminous, clear space, which can be easily reconfigured for concerts, art shows, and parties. A foldable box finished with Sottsass-red veneer conceals the bar and the back of the house.

Off-White Flagship Store Paris / AMO - Interior Photography, Living Room, Sofa, Table, Windows, Chair
© Benoit Florençon

The floor accommodates freestanding display elements designed by AMO – metallic clothing racks, wooden tables, and white travertine shelving systems – echoing the Parisian flea market. Contrasting combinations of textures and colors emphasize the store's repertoire of ambiances, creating an abstract reinterpretation of Paris.

Off-White Flagship Store Paris / AMO - Interior Photography, Windows, Beam
© Benoit Florençon

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Project location

Address:8 Rue de Castiglione, 75001 Paris, France

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Off-White Flagship Store Paris / AMO" 07 Jul 2021. ArchDaily. Accessed . <https://www.archdaily.com/964617/off-white-flagship-store-paris-amo> ISSN 0719-8884
© Benoit Florençon

Off-White巴黎旗舰店 / AMO

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