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We Are Knitters Store / Mazumdar Bravo

We Are Knitters Store / Mazumdar Bravo

© Nestore© Nestore© Nestore© Nestore+ 22

  • Architects: Mazumdar Bravo
  • Area Area of this architecture project Area:  47
  • Year Completion year of this architecture project Year:  2019
  • Photographs Photographs:  Nestore
  • Manufacturers Brands with products used in this architecture project
    Manufacturers: AutoCAD
  • Lead Architects: Udayan Mazumdar, Blanca Bravo Reyes
  • Client:We Are Knitters
  • Collaborators:HdFaber
  • City:Paris
  • Country:France
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© Nestore
© Nestore

We Are Knitters is a brand that aims to modernise knitting and make the activity fun and accessible for everyone.

© Nestore
© Nestore
Axonometric
Axonometric
© Nestore
© Nestore

Though based in Madrid, We Are Knitters has a global presence through their online store, which caters to customers across Europe and America. This store in Le Marais, Paris was their first real-world outpost, conceived as a way to create a more direct, immersive experience for customers.

© Nestore
© Nestore

The challenge here was to create a space that served all the functions of a traditional haberdashery while injecting a more contemporary shop display sensibility and circulation.

Instead of typical shelves stacked with products, folding perforated wall panels were used, using skeins and needles as protagonists. Loose tables and stools can be moved around and organised to function as product display surfaces or to host knitting workshops, depending on requirements.

Cortesía de Mazumdar Bravo
Cortesía de Mazumdar Bravo
Plan
Plan
Cortesía de Mazumdar Bravo
Cortesía de Mazumdar Bravo

Oriented strand boards (OSB) were chosen as the primary material, in line with We Are Knitters' embrace of organic materials and sustainability. The OSB acts as a common backdrop for the store, its natural colour tying in with the brand's recycled cardboard packaging and becoming a natural extension of the brand, at a different scale.

© Nestore
© Nestore
Section
Section
© Nestore
© Nestore

Taking the commitment to sustainability further, the pop-up store was also designed to be nomadic rather than a wasteful, one-off exercise. The sturdy elements that make up the store were designed to be flat-packed, allowing them to be dismantled and reassembled with ease in other locations. Even the boxes in which everything is transported were created with this idea of nomadic retail in mind. We Are Knitters' first pop-up was in Paris, but there are plans to set up shop for a few months at a time in New York, London, Berlin, and Madrid.

Cortesía de Mazumdar Bravo
Cortesía de Mazumdar Bravo

In between shops, elements of the nomadic store have found a home in the brand's Madrid headquarters, where the display tables are being used in the meeting room and the display panels greet everyone entering the lobby.

Cortesía de Mazumdar Bravo
Cortesía de Mazumdar Bravo

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Project location

Address:5 Rue des Blancs Manteaux, 75004 Paris, Francia

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "We Are Knitters Store / Mazumdar Bravo" [Tienda We Are Knitters / Mazumdar Bravo] 05 Apr 2021. ArchDaily. Accessed . <https://www.archdaily.com/959543/we-are-knitters-store-mazumdar-bravo> ISSN 0719-8884

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