JOY BOX / Pures Design

JOY BOX / Pures Design - Table, Chair
© Xiaokai Zhang

JOY BOX / Pures Design - Table, FacadeJOY BOX / Pures Design - ChairJOY BOX / Pures Design - TableJOY BOX / Pures Design - Table, BeamJOY BOX / Pures Design - More Images+ 15

  • Interior Designers: Pures Design
  • Area Area of this architecture project Area:  70
  • Year Completion year of this architecture project Year:  2018
  • Photographs
    Photographs:Xiaokai Zhang
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Foshan, Meidu-Brushed
JOY BOX / Pures Design - Table, Facade
© Xiaokai Zhang

Text description provided by the architects. JOY BOX Restaurant is located on the first floor of Wuhan Tiandi Horizon Shopping Mall. The total area is 70 square meters. The south and north sides of the site are displayed façades, and the street façade is 5-meter high glass wall. Pure Design was tasked with extending the existed branding elements, retaining the sense of transparency and layering of the space, and attracting costumer’s attention continuously.

JOY BOX / Pures Design - Table
© Xiaokai Zhang

JOY BOX / Pures Design - Table, Chair
© Xiaokai Zhang

In the original site, the street entrance and mall entrance are located at the south and north sides. This separation creates a straight passageway within the space. The staff entrance is located at the corner. According to the business requirements, the food preparation area could only occupy one side of the staff entrance. Following the regular strategy, designers could use the straight passageway directly, then divide the space into a dining area and a food preparation area.

JOY BOX / Pures Design - Table, Windows, Chair
© Xiaokai Zhang

However, we chose to rotate the whole layout anticlockwise 23.7 degrees. Therefore, the customer circulation in front of the bar area becomes a right angle. This specific design gathers more customer into the bar area, in addition to enlarging the dining area and customer capacity.

JOY BOX / Pures Design - Image 11 of 20
© Xiaokai Zhang

Project gallery

See allShow less

Project location

Address:1515 Zhong Shan Da Dao, Jiangan, Wuhan, Hubei, China

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "JOY BOX / Pures Design" 23 May 2018. ArchDaily. Accessed . <> ISSN 0719-8884

© Xiaokai Zhang

盒里轻食餐厅 / 朴开十向设计

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.