the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. News
  3. AMO's Stratified Scenography for Prada's 2017 S/S Collection is Presented as "Total Space"

AMO's Stratified Scenography for Prada's 2017 S/S Collection is Presented as "Total Space"

AMO's Stratified Scenography for Prada's 2017 S/S Collection is Presented as "Total Space"
AMO's Stratified Scenography for Prada's 2017 S/S Collection is Presented as "Total Space", © Agostino Osio
© Agostino Osio

In the latest scenographic set for Prada's fashion collections, AMO have created a set "conceived as a stratification of architectures" – Total Space. Remnants from previous shows sit around the periphery of the room creating a foundation and aesthetic background for the house's 2017 Spring/Summer collection. A linear structure, which sits centrally and divides the room, is designed to "amplify its perceived proportions."

© Agostino Osio © Agostino Osio © Agostino Osio © Alberto Moncada + 9

© Agostino Osio
© Agostino Osio

According to the designers, "a straight ramp, between the inserted ceiling and floor, serves as catwalk, while tribunes are arranged along the perimeter to accommodate the guests." A continuous metallic surface folds around all the elements of the set in order to generate an abstract layer, composed of meshes with different patterns and dimensions that overlap to recreate a total space.

© Agostino Osio
© Agostino Osio

"The transparency of the cladding material unveils the underlying framework with Cartesian precision. The psychedelic glow that spreads throughout the space dematerializes all the surfaces, coloring the room, now reminiscent of a post-human scenario. The models walk in the center at a controlled distance from the audience, virtually levitating in the space. They ascend onto the elongated slope of the ramp incessantly, disappearing towards the vanishing point."

View the complete gallery

About this author
AD Editorial Team
Author
Cite: AD Editorial Team. "AMO's Stratified Scenography for Prada's 2017 S/S Collection is Presented as "Total Space"" 20 Jun 2016. ArchDaily. Accessed . <https://www.archdaily.com/789871/amos-stratified-scenography-for-pradas-2017-s-s-collection-is-presented-as-total-space/> ISSN 0719-8884
© Agostino Osio

库哈斯事务所AMO为Prada2017年走秀进行空间设计

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.