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  3. AMO Brings Prada's 2016 S/S Collection to Life with "Real Fantasies" Video

AMO Brings Prada's 2016 S/S Collection to Life with "Real Fantasies" Video

AMO Brings Prada's 2016 S/S Collection to Life with "Real Fantasies" Video

AMO has released the 16th edition of Prada Real Fantasies - a conceptual reinterpretation of the 2016 Spring/Summer Prada collection.

"AMO graphically reinterprets the Indefinite Hangar as a synthetic sunset fixed within a 3 dimensional blank space. The abstract hangar is populated with geometric objects and furniture. Characters move through a neutral scene between the undefined and distilled fragments of daily life. The horizon and scale constantly shifts, manipulating the frame and disrupting a linear sequence: an artificial landscape where fiction and collection collide," says the OMA research studio.  

"AMO and Prada have been collaborating on the fashion house’s lookbooks since the Spring/Summer 2007 show, merging the collection with graphic and visual imagery through collage and hand-drawn shapes. Since the Spring/Summer 2012 show AMO has turned the project into Real Fantasies, a graphic short movie, introducing animation and music to the lookbooks. The project highlights the attitude of Prada and the conceptual references of the collection, season after season," adds AMO.

Cite: Karissa Rosenfield. "AMO Brings Prada's 2016 S/S Collection to Life with "Real Fantasies" Video" 04 Feb 2016. ArchDaily. Accessed . <https://www.archdaily.com/781592/amo-brings-pradas-2016-s-s-collection-to-life-with-real-fantasies-video/> ISSN 0719-8884