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  3. AMO Brings Prada's 2016 S/S Collection to Life with "Real Fantasies" Video

AMO Brings Prada's 2016 S/S Collection to Life with "Real Fantasies" Video

AMO Brings Prada's 2016 S/S Collection to Life with "Real Fantasies" Video

AMO has released the 16th edition of Prada Real Fantasies - a conceptual reinterpretation of the 2016 Spring/Summer Prada collection.

"AMO graphically reinterprets the Indefinite Hangar as a synthetic sunset fixed within a 3 dimensional blank space. The abstract hangar is populated with geometric objects and furniture. Characters move through a neutral scene between the undefined and distilled fragments of daily life. The horizon and scale constantly shifts, manipulating the frame and disrupting a linear sequence: an artificial landscape where fiction and collection collide," says the OMA research studio.

"AMO and Prada have been collaborating on the fashion house’s lookbooks since the Spring/Summer 2007 show, merging the collection with graphic and visual imagery through collage and hand-drawn shapes. Since the Spring/Summer 2012 show AMO has turned the project into Real Fantasies, a graphic short movie, introducing animation and music to the lookbooks. The project highlights the attitude of Prada and the conceptual references of the collection, season after season," adds AMO.

About this author
Karissa Rosenfield
Cite: Karissa Rosenfield. "AMO Brings Prada's 2016 S/S Collection to Life with "Real Fantasies" Video" 04 Feb 2016. ArchDaily. Accessed . <> ISSN 0719-8884

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