In The Chemical Brothers’ “Go” music video, seven women carrying two poles march through Paris’ Front-de-Seine neighborhood in perfectly synchronized choreography by Michel Gondry. The area is located in the 15th district, beside the Seine river, and is characterized by its Brutalist buildings, the result of an urban project in the 1970s that rehabilitated the former industrial area through the construction of 20 towers nearly 100 meters high.
The buildings were designed by Henri Pottier and Raymond Jules Lopez, and rise around an elevated platform, which features a series of geometric patterns that are best seen from the top of the towers. The video not only highlights several of these buildings, but also integrates the choreography into the remarkable urban setting.
This post was originally written by José Tomás Franco for Plataforma Arquitectura.