adidas Superstar Hall of Fame / URBANTAINER

adidas Superstar Hall of Fame / URBANTAINER

© Young Kim_Indipos © Young Kim_Indipos © Young Kim_Indipos © Young Kim_Indipos + 21

Showroom  · 
Seoul, South Korea
  • architects Authors of this architecture project URBANTAINER
  • Area Area of this architecture project
    355.0 sqm
  • Project Year Brands with products used in this architecture project
  • architects

  • location

    Seoul, South Korea
  • Creative Director

    YounjinJeong, Jinyoung Yoon
  • Space Design Team

    Sujung Lee, Donhee Yoon
  • Brand Design Team

    Minjeong Choi
  • area

    355.0 sqm
  • photographs

  • Construction

    Bilden Kuma
  • Client

    Adidas Korea
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© Young Kim_Indipos
© Young Kim_Indipos

Text description provided by the architects. Over 40 years after its birth, adidas Original’s iconic all-time classic, the Superstar sneaker, is back in the limelight in the “SUPERSTAR | Hall of Fame” pop-up store in Seoul, South Korea. The design concept aims at bringing out the sneaker’s essence, which is expressed in the campaign’s slogan “Superstar is not what you think it is”. The goal was to create an experience space that highlights superstar’s deep involvement and evolution in the heart of popular culture.

© Young Kim_Indipos
© Young Kim_Indipos

In order to capture the essence, URBANTAINER’s design team decided to maintain as much of the space’s original character as possible. Materials like diamond mesh wire, rhombus steel panels, metal pipes, straps, hot rolled steel sheets and old wood create a refined yet raw environment with a natural flow between emptiness and fullness.

© Young Kim_Indipos
© Young Kim_Indipos

Visitors are guided through an exhibition structured by six grand themes, Hardwood & ackboards, Music & Culture Connection, Art in Superstar, Superstar in Superstar, a Collaborative approach, Fashion in Superstar. The content was carefully curated to present the Superstar’s history, music and concert videos of performers who were in love with the sneaker and the creative fruits of collaboration projects with international and Korean artists.

© Young Kim_Indipos
© Young Kim_Indipos

The inner court is surrounded by a mesh fence, referencing a street basketball court in the 70s, when the Superstar made its debut as an innovative basketball shoe. The shop area was inspired by the charm of a garage, complete with shutter and steel rods holding the sneakers. The stencilled slogan and graffiti tags all over the area infuse a raw energy that reminisce the early days of street culture of which the Superstar was an important part.

© Young Kim_Indipos
© Young Kim_Indipos

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Project location

Address: 524-34 Sinsa-dong, Gangnam-gu, Seoul, South Korea

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "adidas Superstar Hall of Fame / URBANTAINER" 23 Mar 2015. ArchDaily. Accessed . <> ISSN 0719-8884

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