Over 40 years after its birth, adidas Original’s iconic all-time classic, the Superstar sneaker, is back in the limelight in the “SUPERSTAR | Hall of Fame” pop-up store in Seoul, South Korea. The design concept aims at bringing out the sneaker’s essence, which is expressed in the campaign’s slogan “Superstar is not what you think it is”. The goal was to create an experience space that highlights superstar’s deep involvement and evolution in the heart of popular culture. In order to capture the essence, URBANTAINER’s design team decided to maintain as much of the space’s original character as possible. Materials like diamond mesh wire, rhombus steel panels, metal pipes, straps, hot rolled steel sheets and old wood create a refined yet raw environment with a natural flow between emptiness and fullness.
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