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  7. Manuelle Gautrand to Revamp Paris' Alésia Cinema with Hundreds of LED "Pixels"

Manuelle Gautrand to Revamp Paris' Alésia Cinema with Hundreds of LED "Pixels"

Manuelle Gautrand to Revamp Paris' Alésia Cinema with Hundreds of LED "Pixels"
Facade Closeup. Image © KDSL
Facade Closeup. Image © KDSL

Renovated numerous times during its history, Gaumont-Alésia, a Parisian cinema housed in a structure that is over 80 years old, will now be revamped by firm Manuelle Gautrand Architecture. With a design that emphasizes filmography’s presence in modern culture, the Gaumont-Alésia is set to become an inviting cultural hub for the surrounding city, showcasing cinema’s influence on both the interior and exterior.

Both street facades will be composed of glass curtain walls shaded by pleated metal panels. These panels will be perforated by hundreds of LED “pixels” which will create an image across the pleats. Both entrances to the building become animated walls, broadcasting film stills, movie trailers, and advertisements, all meant to entice passersby. The LEDS are spaced fewer and farther apart toward the edges of the building, creating a stippling effect around the border of the images. At the entrances these animated panels will peel upwards, creating a canopy under which patrons can walk.

The Facade at Night. Image © KDSL Exterior Facade. Image © KDSL Seating Outside the Movie Theater Proper. Image © KDSL Upper Floors of the Atrium. Image © KDSL + 25

3D Section. Image © KDSL
3D Section. Image © KDSL

The building’s main entrance is set at a busy intersection on Paris’s General Leclarc Boulevard, and has an additional façade facing the street of Alésia. The three-story atrium into which visitors enter also declares the building’s programmatic purpose, albeit in a less obvious way. The stepped ceilings that funnel visitors into the building’s foyer mimic the seating of the theaters on the floors above. In addition, small theater-like seating located at the entrances to these theaters provide impromptu meeting places, as well as seating to enjoy movie previews and clips projected on the opposing walls. These spaces are set amidst a number of side stairways and escalators, emphasizing the building’s aesthetic as a kind of vertical sculpture.

Upper Floors of the Atrium. Image © KDSL
Upper Floors of the Atrium. Image © KDSL

The building’s amenities, including ticketing and food vendors are located in a first floor hallway that runs the length of the cinema and connects both entrances.

Construction on the Alésia Cinema is expected to be completed by 2016.

  • Architects

  • Location

    73 Avenue du Général Leclerc, 75014 Paris, France
  • Category

  • Architect in Charge

    Manuelle Gautrand
  • Client

    Les Cinemas Gaumont-Pathe
  • Facades Engineer

  • LED facades lighting

  • Structural Engineer

    Kephren Ingenierie
  • Acousticall Engineer

  • Economist

  • Project Management Execution

  • Area

    5000.0 sqm
  • Project Year

  • Photographs

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Project location

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: Connor Walker. "Manuelle Gautrand to Revamp Paris' Alésia Cinema with Hundreds of LED "Pixels"" 18 Jun 2014. ArchDaily. Accessed . <> ISSN 0719-8884

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