As the key words “Sustainability, Innovation and Communication” cornerstones, the Swedish Pavilion, designed by SWECO, showcases how the nation’s spirit of innovation solves problems, improves the urban environment and living standards, and demonstrates the importance of communication under the new technology situation.
The pavilion comprises four cube-like structures that are arranged to form a cross-like space between them — a shape much like Sweden’s flag when seen from above.The outside walls show a city-like grid; the inside walls are covered with images of nature. These cubes are connected by elevated walkways, and house the exhibition,VIP areas, a shop, a café, and a large covered courtyard — room enough for everyone.
More images and description after the break.
Adhering to the concept of sustainability, the design of the pavilion emphasizes the concept of recycling and reuse. The four sections of the pavilion are connected at an intersection, which symbolizes the harmonious interaction between city and countryside. Through this crossroad, visitors are able to reach every section of the pavilion with ease and comfort.
Creativity and innovation are displayed everywhere in the Swedish Pavilion, inviting people to interact and think deeply. Visitors can experience Swedish culture, society, engineering and traditions, which demonstrate Swedish people’s passion for nature and spirit of innovation.
This three-storey complex composed of four connected blocks contains an exhibition area of about 1500 square meters, and a number of cafes and boutiques. The third floor includes the VIP section and restaurants. Visitors can savor Swedish coffee while enjoying Swedish movies and music. Souvenirs from Sweden will also be available.