Pullpo Advertising Agency / Hania Stambuk

Pullpo Advertising Agency / Hania Stambuk

Pullpo Advertising Agency / Hania Stambuk - Image 2 of 22Pullpo Advertising Agency / Hania Stambuk - ColumnPullpo Advertising Agency / Hania Stambuk - Beam, SteelPullpo Advertising Agency / Hania Stambuk - Table, ChairPullpo Advertising Agency / Hania Stambuk - More Images+ 17

  • Architects: Hania Stambuk: Hania Stambuk Marasovic
  • Area Area of this architecture project Area:  2447
  • Year Completion year of this architecture project Year:  2007

Text description provided by the architects. Starting the project from the abandoned facilities of a salt factory in the western sector of Santiago Chile, the commission is considered as a counterpoint of industrial aesthetics of the precarious versus a clear and contemporary proposal that complies with the various demands of an advertising agency.

Pullpo Advertising Agency / Hania Stambuk - Column

The program is developed considering a workplace for the creative staff that includes offices, conference rooms, photographic studios, service and storage areas, cafeteria, restrooms and incorporated parking.

Pullpo Advertising Agency / Hania Stambuk - Image 10 of 22

The project's strategy consists of providing a human scale to a place conceived for productive processes. For this effect, a number of inter-related flexible units are arranged to host the diverse activities inherent to the world of advertising; activities that range from ordinary situations to unlikely ones, like photography of wild animals or vehicles.

Pullpo Advertising Agency / Hania Stambuk - Beam

From the standpoint of plasticity the project is expressed as a huge meccano, an image congruent with a prefabricated system of construction based on low cost serial modulation, consequently materials that enabled quick assembling were used: steel, glass, and Isopol panels. The panels have great thermal capacity and were developed for industrial use in refrigerating chambers. Additionally, it was chosen for its rigidity, versatility, and low weight, permitting easy transport.

Pullpo Advertising Agency / Hania Stambuk - Windows, Beam

Each one of the cells conceived to host the programmatic functions constitutes a "small citadel" that linearly encompasses completely the creative process like an assembly line of ideas. These units of controlled atmosphere ensure a comfortable work environment within the great preexisting containing structure.

Pullpo Advertising Agency / Hania Stambuk - Image 2 of 22

Programmatic units are structurally joined by braided steel cables anchored to the existing trusses, in order to obtain the maximum structural capacity of the constructive elements that comprise those units; thus creating a non-dissociable relationship between the old and the new project ( host and guest ).

Pullpo Advertising Agency / Hania Stambuk - Image 13 of 22

Architecture is re-invented on the site as an advertising metaphor, where astonishment and fiction surpass reality...

Pullpo Advertising Agency / Hania Stambuk - Image 18 of 22

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Project location

Address:Santiago, Santiago Metropolitan Region, Chile

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Pullpo Advertising Agency / Hania Stambuk" 15 Jun 2009. ArchDaily. Accessed . <https://www.archdaily.com/24773/pullpo-advertising-agency-hania-stambuk> ISSN 0719-8884

Pullpo 广告公司 / Hania Stambuk

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