the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Articles
  3. Construction begins on OMA-designed G-Star RAW Headquarters

Construction begins on OMA-designed G-Star RAW Headquarters

Construction begins on OMA-designed G-Star RAW Headquarters
On the plinth - Courtesy of OMA
On the plinth - Courtesy of OMA

Today, in the industrial Zuidoost area of Amsterdam, construction begins on the new OMA-designed headquarters for the fashion brand G-Star RAW. Led by OMA partners Reinier de Graaf, Ellen van Loon and Rem Koolhaas, the project will consolidate G-Star RAW’s existing disparate facilities into a single 27.500m2 horizontal building.

Continue after the break to learn more.

All disciplines in one building, working towards one product. - Courtesy of OMA North West view - Courtesy of OMA Highway NW - Courtesy of OMA South West view, Courtesy of OMA + 16

Creativity is placed in the center of the building, as it is the focus of G-Star RAW. Contrasting materials are used to differentiate this creative nucleus from the supporting program. A transparent glass façade exposes the creative core to the adjacent freeway, while the surrounding service ring is discretely rendered in black concrete.

Concept Diagram - Courtesy of OMA
Concept Diagram - Courtesy of OMA

The lower part of the service ring will form a plinth for parking and drop-off access, as well as a podium for ongoing program of events.

North West view - Courtesy of OMA
North West view - Courtesy of OMA

A multi-use area – the RAW-space – is situated on the north side of the building. The shifting façade will move with the changing uses of the RAW-space; its sliding hangar-style doors will maximize flexibility for events, workshops and fashion shows. The variations in the form will support a dynamic program, reflecting the spirit of G-Star RAW.

Diagram - Courtesy of OMA
Diagram - Courtesy of OMA

Reinier de Graaf commented: “We have programmed into the building the possibility of public activities as well as creative incubation for the next phase of G-Star RAW’s evolution.”

Highway NW - Courtesy of OMA
Highway NW - Courtesy of OMA
On the plinth, model shot - Courtesy of OMA
On the plinth, model shot - Courtesy of OMA

View the complete gallery

About this author
Karissa Rosenfield
Author
Cite: Karissa Rosenfield. "Construction begins on OMA-designed G-Star RAW Headquarters" 25 May 2012. ArchDaily. Accessed . <https://www.archdaily.com/238268/construction-begins-on-oma-designed-g-star-raw-headquarters/> ISSN 0719-8884
Read comments