Rendering / CLOG

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Every three months, the publication CLOG takes on “a single subject particularly relevant to architecture now.” It’s not a quick look at something trendy, but rather an in-depth look at the issues that are affecting – and will continue to affect – architecture as we know it today.

CLOG: is, in my opinion, the best issue yet. Through dozens of fascinating, concise articles and a handful of illustrative, quirky images, it takes on an enormous question often over-looked in the architectural world: what is a rendering? An alluring device to win over a jury or public? A realistic depiction? Or perhaps it’s an entity unto itself…

Rendering examines how the rendering has become a means of deception – not just for the public, but for ourselves – becoming an aesthetic end-product rather than the representation of an idea in-progress. But at the same time, the rendering is our best tool for entering into the “real” world, for communicating what we do to the public at large.

Is there a way to marry these opposing characteristics? What should the future of rendering be? CLOG takes these questions head-on. More after the break…