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  3. Prada Launches FW2015 Menswear in OMA/AMO's "Infinite Palace"

Prada Launches FW2015 Menswear in OMA/AMO's "Infinite Palace"

Prada Launches FW2015 Menswear in OMA/AMO's "Infinite Palace"
Prada Launches FW2015 Menswear in OMA/AMO's "Infinite Palace" , © Agostino Osio; OMA and Prada
© Agostino Osio; OMA and Prada

On Sunday, Prada ditched the classic runway to kickoff their 2015 Fall/Winter menswear line in a “disorienting landscape” designed by OMA’s research counterpart AMO. The partitioned catwalk transformed an exiting room inside the Fondazione Prada at Via Fogazzaro 36 in Milan into an intimate series of interconnected spaces affectionately referred to as “The Infinite Palace.”

“The existing room is disguised into a classic enfilade of rooms, gradually changing proportions as in an abstract mannerist perspective. As opposed to a single stage, the new sequence of spaces multiplies and fragments the show into a series of intimate moments,” described AMO.

“The progression through the connected rooms simulates endless repetitions and symmetries, while providing the illusion of an infinite palace. As the models move linearly across the enfilade the audience, divided into small groups, are pushed to close and intimate proximity with the collection. 

“Blue and black (false) marble cover the floors and walls transforming each space into a tridimensional excavation. In this disorientating landscape aluminum geometric inserts in the ground mark the sequence of spaces.” 

© Alberto Moncada; OMA and Prada
© Alberto Moncada; OMA and Prada
Cite: Karissa Rosenfield. "Prada Launches FW2015 Menswear in OMA/AMO's "Infinite Palace" " 20 Jan 2015. ArchDaily. Accessed . <http://www.archdaily.com/589723/prada-launches-fw2015-menswear-in-oma-amo-s-infinite-palace/>
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