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  1. ArchDaily
  2. Projects
  3. Showroom
  4. Italy
  5. Carlo Scarpa
  6. 1958
  7. AD Classics: AD Classics: Olivetti Showroom / Carlo Scarpa

AD Classics: AD Classics: Olivetti Showroom / Carlo Scarpa

AD Classics: AD Classics: Olivetti Showroom / Carlo Scarpa
AD Classics: AD Classics: Olivetti Showroom / Carlo Scarpa, © ORCH_chemollo
© ORCH_chemollo

© ORCH_chemollo © ORCH_chemollo © ORCH_chemollo © ORCH_chemollo +13

  • Architects

  • Location

    Venice, Italy
  • Architect

    Carlo Scarpa
  • References

    Domus, Daily Icon, Negozio Olivetti
  • Project Year

    1958
  • Photographs

The Olivetti Showroom by Carlo Scarpa has recently come full circle. In the late 1950s Adriano Olivetti commissioned Scarpa to design a display space for his Olivetti products. The resulting Olivetti Showroom was a beautiful space used for decades by Olivetti before changing owners.

© ORCH_chemollo
© ORCH_chemollo

In April of 2011 Scarpa’s Olivetti Showroom re-emerged once again as the display space for Olivetti products. Though this time Scarpa’s design of the space is what is truly on display. 

© ORCH_chemollo
© ORCH_chemollo

The Olivetti Company was a typewriter manufacturer experimenting with producing early computers and calculator by the 1950s. 

© ORCH_chemollo
© ORCH_chemollo

The company had a strong and positive reputation for its attention to design. This appreciation for quality and design was visible in Olivetti products, as well as in its spatial design choices. When Scarpa was commissioned by Olivetti in 1957, it was understood that this showroom would be a space designed to show the products, as well as Scarpa’s talent as an architect.

© ORCH_chemollo
© ORCH_chemollo

The Olivetti Showroom is located in Venice, Italy on the northern edge of Piazza San Marco. It was designed and completed between 1957 and 1958.  

© ORCH_chemollo
© ORCH_chemollo

Scarpa transformed the space provided to him from a long, dark alley into an open jewel box. Through the addition of windows and attention to interior transparencies, Scarpa blended the exterior and interior and was able to open the Olivetti Showroom into a light, comfortable place for visitors.

Photo by seier+seier - http://www.flickr.com/photos/seier/
Photo by seier+seier - http://www.flickr.com/photos/seier/

Featured prominently in the space is Scarpa’s strong marble staircase toward the back of the showroom. Individual stone slabs are supported by brass rods and form the stair leading up to the second level and balconies. The stairs appear to float weightlessly, and allow views through the room.

Photo by pratrizia_ferri - http://www.flickr.com/photos/9154668@N02/
Photo by pratrizia_ferri - http://www.flickr.com/photos/9154668@N02/

Scarpa controlled the light within the Olivetti Showroom through the addition of windows to the exterior, wooden grids on the second floor to control the intake of light, artificial lighting, as well as though his choice of materials for the interior. Glass tiled floors and limited smooth stone walls reflect light through the space and open the narrow showroom. 

© ORCH_chemollo
© ORCH_chemollo

The mosaic tiles on the floor are of different colors. The main entrance has a red mosaic floor, the side entrance blue, the rear yellow, and the central space white.

© ORCH_chemollo
© ORCH_chemollo

Another prominent feature of the Olivetti Showroom is a large sculpture, "Nudo al Sole"by Alberto Viani, near the front entrance. The sculpture sits on a slab of black marble with water running over the stone. Scarpa’s collaboration with Olivetti was understood from the beginning to be a space for their products, but also a space for his talent.

Photo by seier+seier - http://www.flickr.com/photos/seier/
Photo by seier+seier - http://www.flickr.com/photos/seier/

Today, the Olivetti Showroom is a recognized historical building, where Scarpa’s design has become a museum for itself.

Photo by seier+seier - http://www.flickr.com/photos/seier/
Photo by seier+seier - http://www.flickr.com/photos/seier/
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: Igor Fracalossi. "AD Classics: AD Classics: Olivetti Showroom / Carlo Scarpa" 24 Aug 2011. ArchDaily. Accessed . <http://www.archdaily.com/155074/ad-classics-olivetti-showroom-carlos-scarpa/>
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53 Comments

archipicture · September 29, 2016

wow - nice pictures
some more images:
www.archipicture.ch

Benoist · July 10, 2012
Miguel · March 16, 2012

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Ece Almac · August 26, 2011

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Art One furniture · August 26, 2011

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Marko Todorov · August 26, 2011

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Panos Voulgaris · August 25, 2011

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mark haladyna · August 25, 2011

My bad. Venice it is!

mark haladyna · August 25, 2011

And the showroom is in fair Verona - not Venice.

mark haladyna · August 25, 2011 07:53 PM

It's in Venice. My mistake.

mark haladyna · August 25, 2011 07:51 PM

My bad. It is indeed in Venice.

paul schütze · August 25, 2011

The timeless brilliance of Carlo Scarpa: http://j.mp/qOIDTi

Amelia C. · August 25, 2011

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Alessandro Reginato · August 25, 2011

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Josh Mings · August 25, 2011

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Nico · August 25, 2011

Please guys!He is Carlo Scarpa not carlos!!!

···

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