Google: The Latest Architecture and News

When Apple revealed the plans for their new campus in Cupertino, the responses to the “spaceship” were….varied, to say the least:

“Spectacular would be an understatement” ; “So disappointing…” ; a “…panopti-lawn…” ; and – my personal favorite – “Sphincter?” [1]

The announcement instigated a flurry of analyses and criticisms over the meaning of the design for the world – the Zen-like significance of the circle, the role of architecture in this technologically-driven age, the legacy and hubris of Jobs – but produced very little discussion over its meaning for the company itself.

Meanwhile, months before news of the “spaceship” landed, another internet giant was searching the California landscape for its own space to call home. Still very much under-wraps, the new Googleplex will be the first time Google builds a workplace completely from scratch. [2]

These projects will be the Magnum Opuses, the ultimate physical representations, of the two most influential Tech companies in the world, and the two share striking similarities. So let’s clash the plans of these two titans and take another look at Apple 2 – but this time in the light of Google – and see what they can tell us about these companies’ futures.

“this open, ‘collaborative’ environment, where worker drones so nicely sit in poise out in the open while click-clacking on their computers, creates an atmosphere where people become desensitized to being on display. Sitting and thinking is actually frowned upon as being a waste of productivity. Why are you just sitting there? Why are you not talking, or typing, or writing, or drawing, or multitasking?”

– Mark Genest, comment on “In Defense of Introverts” [1]

Consider the contemporary office. White floors, minimalist style, no pesky walls getting in the way – just pure, unadulterated openness.

From our assembly-line past has emerged an increasingly consumer-oriented world, in which collaboration and gregariousness are valuable commodities. As a result, offices that resemble art galleries – with the employees on display – have become the norm, and while this sociable environment is energizing for the extrovert, for the introvert, it’s crippling.

In my last article, “In Defense of Introverts,” I posited that learning modalities, which better incorporate our introverted brethren, could revolutionize classroom design. In this one, I expand the concept to that of working modalities: an answer for office design that would engender an office culture sensitive to introverted rhythms and – at last – expand the way we conceive of creativity and innovation as a purely extroverted enterprise.

The award winning sustainable German architecture firm, Ingenhoven Architects, has been hired by Google Inc to design their new headquarters in Mountain View, California. Expected to begin construction in 2012, Ingenhoven approached the design with the idea that ‘the architecture should be an expression of the „corporate culture” and at the same time a model for sustainable architecture in the broadest sense surpassing the LEED-Platinum-Standards with its holistic concept’. Jordan Newman, a Google spokesman shared about Ingenhoven, “we’ve asked them to build the most green, sustainable building possible.”

Google’s offices in Milan, previously featured on ArchDaily can be viewed here. More about this exciting news from the architects following the break.

The recent release of Google Sketchup 7.1 gave us powerful tools to easily create accurate models of urban contexts, with the integration of Street View for textures and better geo location of models.

This morning Google announced Google SketchUp 7.1. This new version will be a free upgrade for existing Pro users, and has emphasis on three important aspects of this easy-to-use (yet powerful and extensible) software: performance, an improved version of LayOut (2.1) and collaboration.

As for performance, the engine has been improved and you will notice that orbiting, zooming and drawing can be quicker and smoother in 7.1, for both PC and Mac editions.

LayOut 2.1, the SU componente that enables you to create presentation boards and design documents straight from your model, has now the ability to apply dimensions to scaled SU models and vector graphics. Based on my personal experience, LayOut is very good to deliver quick construction documents and has helped me a lot working with furniture manufacturers. The new dimension tool is something I was waiting for.

LayOut 2.1 also includes snap to the model, an improveed Freehand tool, lists (bullet or numbered, very useful) in the text area, improved grids and improved copy/paste, making it easier to work with other design softwares. You can see more on the video and images below.

This year we not only celebrate the 142nd birthday of Frank Lloyd Wright, but also the 50 years of the Guggenheim, one of his master pieces (completed the year he passed away). These dates are not only commemorated with Lego Kits and exhibitions, but also with a very interesting competition held by the Guggenheim Museum and Google Sketchup.