Since moving to New York in 2010, BIG founder Bjarke Ingels has built an impressive portfolio, from developed projects such as VIA 57 West and The Eleventh to propositions such as West 29th Street and The Spiral.
In a new interview with Louisiana Channel, Ingels steps back from the pragmatism of individual projects, and instead reflects on his view of New York, from multiculturalism and inequality to regeneration and skyscrapers.
Two major tenants, 21st Century Fox and News Corp have pulled plans to relocate to the BIG-designed 2 World Trade Center - the final building planned for the 16 acre site. 2 WTC was unveiled last summer after news broke that BIG would be replacing Foster + Partners as the building's architect. According to a report on The Wall Street Journal, the two media companies based their decision on the high cost of relocating; they plan to stay in their current Midtown site until at least 2025.
The project will be placed on hold until a new tenant is found.
In recent years, the ever-increasing profile of Bjarke Ingels and his firm BIG have been hard to miss. For an office that is barely 10 years old, the number and scope of their projects is astonishing; to cope with demand, the firm has grown to employ almost 300 people. This growth, though, did not happen by accident. In this article, originally published on DesignIntelligence as "The Secret to BIG Success," Bob Fisher speaks to the firm's CEO and Partner Sheela Maini Søgaard in order to uncover the business plan behind the BIG phenomenon.
BIG may be the most appropriately named firm on the planet.
The Bjarke Ingels Group (BIG) seems to have an outsized impact in all it does. The Copenhagen-based design firm turns conventions and assumptions upside down and combines contrasting possibilities in outrageously bold, imaginative and playful ways. Projects like Via at West 57th Street in New York City and the Amager Bakke Waste-to-Energy Plant in Copenhagen are prime examples: the first a pyramid-shaped apartment building that defies the forest of rectangular towers around it, and the second a power plant that doubles as a smoke ring-blowing ski slope.
The world has taken note. Whether in praise or criticism, the architectural, cultural and business media tend to strike a heroic tone when describing the firm’s work: radical, ambitious, bold, confident. In short…BIG.
BIG has revealed plans for the fourth and final skyscraper planned for the World Trade Center site - the 2 World Trade Center (2 WTC) - confirming rumors that the Danish architect has replaced Norman Foster as the project's architect.
As announced by WIRED, the controversial take over is the result of James Murdoch's distaste for Foster's decade-old scheme and preference for a more integrated workplace. Though the foundation of Foster's building has already been built, the BIG scheme will now be realized and become the new headquarters of Rupert Murdoch’s media companies, 21st Century Fox and News Corp.
Designed as seven unique building stacked on top of each other, the stepped 2 WTC tower will rise 1,340 feet - a height that would make it Manhattan's third-tallest building if built today.
Watch Bjarke Ingels explain the concept in a video, after the break.
.jpg?1433864190 "© DBOX, Courtesy of BIG")
