The purpose of architectural photography is to show a design in the best possible way, with the artform often characterized by perspective correction and atmospheric lighting. However, few architectural photographers have experimented with other artistic disciplines. Miguel de Guzmán, Paul Vu and Jules Couartou are among those who have challenged the limits of this form of photography, generating an interesting crossover between architecture photography, fashion and performances. In their images, the relationship between space and the user is shown through a scene designed to register an effect on the viewer. The results are images which are full of creativity.