It's official! Danish architect Bjarke Ingels of BIG has been commissioned to collaborate with Ralph Appelbaum Associates (RAA) and COWI to design the first public LEGO® museum in the company's hometown of Billund, Denmark. The "LEGO® Brand House" and "experience centre" is intended to compliment the non-public "LEGO® Idea House", which is also located in Billund.
Bjarke Ingles, founder of BIG stated: “It's going to be looking at LEGO® from all its different aspects—LEGO® as an art form, its cultural impact. When we were doing the research for it [the LEGO® house], we realized, if you would consider it just an art museum, you would be able to fill it with so much user content of such a high quality...it is one of our great dreams at BIG that we are now able to design a building for and with the LEGO® group. I owe a huge personal debt to the LEGO® brick, and I can see in my nephews that its role in developing the child as a creative, thinking, imaginative human being becomes ever stronger in a world in which creativity and innovation are key elements in virtually all aspects of society.”
More on LEGO®'s BIG commission after the break...