This week’s curated selection of Best Unbuilt Architecture highlights competition-winning projects submitted by the ArchDaily Community. From large scale urban developments to interventions in the landscape, from housing projects to educational spaces and commercial buildings, this article showcases a variety of design approaches, programs and scales. The proposals featured are the results of local and international competitions, either creative concepts or projects currently in progress.

The competition-winning entries include a range of different projects, designed by both new practices and established firms. are a few of this week's highlights. A "city within a city" urban development in Ukraine, an EV station design in Canada that reinterprets the traditional typology of highway rest areas, a sustainable housing block in Finland and a clubhouse in the landscape of New Zealand are some of this week's highlights.

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AllesWirdGut has won the competition to redesign the historic Gösserhallen in Vienna's 10th district. The new approach aims to handle the existing structure with care, a concept that revives the industrial property with contemporary elements. Preserving the outer walls while introducing interiors for different uses, the team designed an "in-between" space that creates a new environment within the project.

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Videos

In the now-globalized battle to attract tourists and retain citizens, cities have had to get increasingly creative, often branding themselves to highlight their unique histories or most striking physical characteristics. However, this branding rarely takes account of the complexities underlying every city: the people that live there, the political background, and of course, the peculiarities of the geographical landscape which the city sits on.

With his cosmopolitan career taking him from the low-lying cities of The Netherlands to the Alpine city of Innsbruck and to cities around the world Bart Lootsma, the architectural historian and theorist responsible for critically-acclaimed books such as SuperDutch, has been well-placed to see the effects of landscape and globalization on the individual character of places. In this extensive interview, originally titled "Beyond Branding" and published in MONU Magazine's "Geographical Urbanism" issue from April 2014, Bernd Upmeyer speaks to Lootsma about his adopted hometown of Innsbruck, and the role that geography, marketing and the collision of the two play on the identity of a city.

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