Circular Dimensions x Microscape by Cris Cichocki. Photo by Lance Gerber. Image Courtesy of Coachella Valley Music & Arts Festvial
The Coachella Valley Music and Arts Festival 2022, an annual festival held in the Colorado Desert in Indio, California, has opened to the public on Friday April 15th with immersive installations by 11 international architects, artists, and designers. Through explorations of scale, light, sound, and colors, the contextual installations explore global themes such as connectedness, environmental sustainability, immigration, social behavior and architecture, pop culture, and the community, and will be on display on April 15-17 and April 22-24, 2022.
Danish architecture practice Schmidt Hammer Lassen revealed the winning design of an international competition for the world’s tallest residential timber building. Located in the Swiss city of Winterthur, the 100-metre tall Rocket&Tigerli tower developed in close corporation with the local Swiss architecture studio Cometti Truffer Hodel echoes the 19th-century industrial architecture of the surrounding area through its facades of dark red and yellow terracotta bricks. The project proposes a variety of residential typologies and amenities that are set to create a vibrant neighbourhood.
Metaverse is the name used to name an immersive, collective and hyper-realistic virtual environment, where people will be able to live together using 3D customized avatars.
It was coined by writer Neal Stephenson in his science fiction book “Snow Crash”, published in 1992. The work tells the story of “Hiro Protagonist”, a character who in real life is a pizza delivery boy, but in the virtual world – called metaverse in the story – is a samurai.
Beyond hyper-realistic renders and accurate depictions of what projects look like once completed, visualizations have become tools to communicate atmospheres and emotions portrayed by architects. The use of mixed media, combined with architectural compositions, art, lighting, and oftentimes music, have generated a new genre of architectural storytelling, one that combines reality with imagination. And as the world immerses in NFT's and experimenting with cutting-edge technologies to create digital environments, visualizations might soon become "the new reality".
ArchDaily had the opportunity to talk to Visual Artist Ceren Arslan about branching out from the architecture practice, how she describes her creative process, her latest project EXIT, and what the future holds for architectural visualizations.
Model and Photograph. Image Courtesy of Duo Dickinson
We deal with buildings every day. We sleep in them, work in them, live our lives using their accommodation. But like a song or a painting, a person usually helps create them, with those who use and build them, then the world receives that work. But before they are built, buildings are just ideas.
A couple of years ago, MVRDV pioneered a system to involve the residents of Hamburg in an urban rejuvenation plan. The Grasbrook Maker was envisioned as an interactive, multi-user platform to democratize design. Architects set up the design framework within which participants could place public buildings.
Collecting inputs from multiple stakeholders is fundamental to architecture. In fact, architecture is one of the most collaborative disciplines in the world. Every project, from a residence to an urban masterplan, involves a team of clients, architects, engineers, contractors, financiers, and many more.
What is the purpose of strategic planning? Why should we care as practice owners and what is the function of this effort? Perhaps we can begin to answer this question by defining strategy. Put simply, strategy is a set of goal-directed actions a company can take to gain and sustain a competitive advantage. A competitive advantage, however, is always relative. It defines the best way for a firm to create value for its internal and external stakeholders. Relativity is important. In the practice, profession, and business of Architecture, there are no absolute advantages. To paraphrase Simon Sinek: “Business is an infinite game in which the competitive landscape is always in flux.”
Architectural visualizations have reached unthinkable levels, being a great source of inspiration and a fundamental part of the design process in architecture. This is why we are proud to announce the second edition of the ArchDaily Architecture Visualization Awards, where we will award the best of the year.
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.jpg?1650442892 "Circular Dimensions x Microscape by Cris Cichocki. Photo by Lance Gerber. Image Courtesy of Coachella Valley Music & Arts Festvial")
.jpg?1650443789 "The Playground by Architensions, photo by Lance Gerber. Image Courtesy of Coachella Valley Music & Arts Festvial")
.jpg?1650443636 "Mutts by Oana Stănescu, photo by Lance Gerber. Image Courtesy of Coachella Valley Music & Arts Festvial")
_by_Mart%C3%ADn_Huberman__photo_by_Lance_Gerber__courtesy_of_Coachella_Valley_Music___Arts_Festvial_(2).jpg?1650443369 "Cocoon (BKF + H300) by Martín Huberman, photo by Lance Gerber. Image Courtesy of Coachella Valley Music & Arts Festvial")
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