
Synthesis Design + Architecture (SDA), the forward-thinking Los Angeles-based architecture firm led by architect and USC professor, Alvin Huang, has recently won an international competition to design a rapidly deployable pavilion to showcase and charge Volvo’s new plug-in electric hybrid, the V60.
Volvo’s “Switch to Pure Volvo” competition, organized by international architecture magazine THE PLAN, called for an innovative and original design for a temporary pavilion that expressed a “strong and creative identity” to showcase the car at fairs and open air presentations in Italian squares. SDA’s approach was to use the car’s design as a flexible and sustainable vehicle as the basis to reimagine the typical trade show pavilion.
More on SDA’s collapsible, lightweight, energy-generating pavilion after the break...

















