From City Scale to Details: 27 Projects for Breast Cancer Awareness Month

Written by Giovana Martino | Translated by Diogo Simões
Published on October 17, 2022

In many countries around the world, October is dedicated to raising awareness for breast cancer. Pink ribbons that represent this cause, are a tribute to Susan G. Komen, responsible for the Cure's 1990 campaign in the USA. To celebrate this month and add spread awareness efforts, ArchDaily selected some projects that incorporate the color pink into façades, interiors, and details.

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As part of the strategies to expand the Breast Cancer Awareness Month campaigns, many cities light up their monuments using pink lights and organize events to increase people's access to information about what is the second most common type of cancer in the world. Pink, which is commonly a color associated with femininity, becomes part of the citizens' everyday life.

In architecture, pink is often used as an element to highlight an environment, contrasting with neutral materials and basic colors. In pastel tones, it is often used for the background. Versatile, flashy, and delicate, it can also be discreet or as a highlighting element, alone or with other colors, in the form of painting, ceramics, light, and fabrics. Check out this wide range of possibilities: