![Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography](https://images.adsttc.com/media/images/6203/21e8/28b7/b532/5a1a/ecbc/newsletter/cvh-1-lei-sun.jpg?1644372486)
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Architects: Studio Woodroffe Papa
- Area: 5000 m²
- Year: 2021
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Photographs:Lei Sun
![Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography](https://images.adsttc.com/media/images/6203/21a4/28b7/b532/5a1a/ecb7/newsletter/cvh-2-lei-sun.jpg?1644372414)
Text description provided by the architects. Cloud Valley Hub is a mixed-use scheme comprising meeting rooms, exhibition space, retail, offices and amenities. The building is located in the heart of Cloud Valley, a new e-commerce district on the outskirts of Ningbo. The building’s initial role was to market and promote the Cloud Valley district, signifying the start of development while expressing the spirit of a new emerging economy.
![Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography](https://images.adsttc.com/media/images/6203/219f/28b7/b532/5a1a/ecb5/newsletter/cvh-3-lei-sun.jpg?1644372413)
![Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography](https://images.adsttc.com/media/images/6203/2190/28b7/b532/5a1a/ecb4/newsletter/cvh-5-lei-sun.jpg?1644372399)
Due to the challenging site conditions, Studio Woodroffe Papa raised the meeting rooms and exhibitions spaces off the ground, connected by a ring of circulation around a central courtyard. On the ground floor, retail, restaurants and amenities are arranged as a series of pavilions that populate an urban landscape with gardens and plazas where people can meet and interact.
![Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography](https://images.adsttc.com/media/images/6203/2209/28b7/b532/5a1a/ecc0/newsletter/cvh-14-lei-sun.jpg?1644372527)
![Cloud Valley Hub / Studio Woodroffe Papa - Interior Photography, Facade](https://images.adsttc.com/media/images/6203/21f2/28b7/b532/5a1a/ecbe/newsletter/cvh-13-lei-sun.jpg?1644372515)
Studio Woodroffe Papa proposed this arrangement to challenge, in a playful way, typical notions of Chinese object making and use of public space. The distinction between inside and outside is blurred and a multi-levelled landscape with different sized plazas, courtyards, terraces diversifies the social and circulation spaces.
![Cloud Valley Hub / Studio Woodroffe Papa - Interior Photography, Facade](https://images.adsttc.com/media/images/6203/2219/28b7/b532/5a1a/ecc1/newsletter/cvh-12-lei-sun.jpg?1644372556)
![Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography, Facade](https://images.adsttc.com/media/images/6203/21d6/28b7/b532/5a1a/ecbb/newsletter/cvh-8-lei-sun.jpg?1644372490)
The material expression of the building enhances these differences further: the two lower levels are clad in dark metal profile. Above, the continuous floor to ceiling glazing and silver profile metal suggest a hovering ‘cloud’.
![Cloud Valley Hub / Studio Woodroffe Papa - Image 23 of 24](https://images.adsttc.com/media/images/6203/2176/44ba/f701/6571/b739/newsletter/cvh-axo.jpg?1644372385)
![Cloud Valley Hub / Studio Woodroffe Papa - Interior Photography, Stairs, Facade](https://images.adsttc.com/media/images/6203/21d1/28b7/b532/5a1a/ecba/newsletter/cvh-10-lei-sun.jpg?1644372479)
![Cloud Valley Hub / Studio Woodroffe Papa - Image 22 of 24](https://images.adsttc.com/media/images/6203/2172/44ba/f701/6571/b737/newsletter/01-ground-floor-plan.jpg?1644372381)
The combination of built form and open space fosters a feeling of community and enhances the user experience. The creation of a hard landscape across the site with pockets of soft, green spaces embedded in the surface sets up a flexible environment where visitors can gather for formal and informal events. The landscape uses natural materials – timber decking and natural stone – that will change in appearance over time.
![Cloud Valley Hub / Studio Woodroffe Papa - Interior Photography](https://images.adsttc.com/media/images/6203/21ba/28b7/b532/5a1a/ecb9/newsletter/cvh-11-lei-sun.jpg?1644372457)