Cloud Valley Hub / Studio Woodroffe Papa

Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography, FacadeCloud Valley Hub / Studio Woodroffe Papa - Exterior Photography, FacadeCloud Valley Hub / Studio Woodroffe Papa - Interior Photography, FacadeCloud Valley Hub / Studio Woodroffe Papa - Interior PhotographyCloud Valley Hub / Studio Woodroffe Papa - More Images+ 19

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Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography
© Lei Sun

Text description provided by the architects. Cloud Valley Hub is a mixed-use scheme comprising meeting rooms, exhibition space, retail, offices and amenities. The building is located in the heart of Cloud Valley, a new e-commerce district on the outskirts of Ningbo. The building’s initial role was to market and promote the Cloud Valley district, signifying the start of development while expressing the spirit of a new emerging economy.

Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography
© Lei Sun
Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography
© Lei Sun

Due to the challenging site conditions, Studio Woodroffe Papa raised the meeting rooms and exhibitions spaces off the ground, connected by a ring of circulation around a central courtyard. On the ground floor, retail, restaurants and amenities are arranged as a series of pavilions that populate an urban landscape with gardens and plazas where people can meet and interact. 

Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography
© Lei Sun
Cloud Valley Hub / Studio Woodroffe Papa - Interior Photography, Facade
© Lei Sun

Studio Woodroffe Papa proposed this arrangement to challenge, in a playful way, typical notions of Chinese object making and use of public space. The distinction between inside and outside is blurred and a multi-levelled landscape with different sized plazas, courtyards, terraces diversifies the social and circulation spaces.

Cloud Valley Hub / Studio Woodroffe Papa - Interior Photography, Facade
© Lei Sun
Cloud Valley Hub / Studio Woodroffe Papa - Exterior Photography, Facade
© Lei Sun

The material expression of the building enhances these differences further: the two lower levels are clad in dark metal profile. Above, the continuous floor to ceiling glazing and silver profile metal suggest a hovering ‘cloud’.

Cloud Valley Hub / Studio Woodroffe Papa - Image 23 of 24
Axonometrica
Cloud Valley Hub / Studio Woodroffe Papa - Interior Photography, Stairs, Facade
© Lei Sun
Cloud Valley Hub / Studio Woodroffe Papa - Image 22 of 24
Ground Floor Plan

The combination of built form and open space fosters a feeling of community and enhances the user experience. The creation of a hard landscape across the site with pockets of soft, green spaces embedded in the surface sets up a flexible environment where visitors can gather for formal and informal events. The landscape uses natural materials – timber decking and natural stone – that will change in appearance over time.

Cloud Valley Hub / Studio Woodroffe Papa - Interior Photography
© Lei Sun

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Project location

Address:198 Baiyunshan Middle Rd, Jiao Jiang Qu, Tai Zhou Shi, Zhe Jiang Sheng, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Cloud Valley Hub / Studio Woodroffe Papa" 27 Feb 2022. ArchDaily. Accessed . <https://www.archdaily.com/976482/cloud-valley-hub-studio-woodroffe-papa> ISSN 0719-8884

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